Lori Nidoh Email & Phone Number

Scranton, Pa, Us

Reporting to the Senior Vice President for the Office of the President, I assist in the development and implementation of strategic and tactical marketing communication goals, with primary emphasis on growing student enrollment and increasing the brand reputation and visibility of The University of Scranton.I am also responsible for establishing overall objectives, priorities, and strategies related to the content and design of the University web presence, web analytics, social media and digital marketing, and for leading the resulting initiatives. In this role I:• Lead the marketing communications team, consisting of the University Editor & Social Media Manager, Web Developer/Designer, Web Content Strategist, Digital Advertising Manager, the Marketing Communications Assistant, and seven student interns.• Guide the design direction, sitewide improvements and content strategy of University websites. Work with departments to assess and improve site content, effectiveness and usability for target audiences.• Lead development of marketing collateral, creative assets, and digital, traditional, and social media advertising campaigns to support branding and recruitment.• Manage outsourced projects, utilizing external partners to supplement internal resources for print and web design and development, digital and social advertising campaigns, and video production.• Identify emerging market opportunities, trends and technologies with potential to enhance the University’s recruitment and communications efforts and develop strategies to evaluate and implement as appropriate.• Direct the strategic development and use of social media for the University’s primary platforms.• Oversee the conceptual development and production of the Royal News e-newsletter and The Scranton Journal alumni magazine print and web editions.• Coordinate and/or execute market research projects and assist in the promulgation of results.

Occasions is an upscale boutique that specializes in special occasion dresses and gowns from top New York designers. Labels include Vera Wang, Badgley Mischka, Carmen Marc Valvo, Marc Bouwer, Marchesa, Betsey Johnson and Kay Unger. Unique business proposition is that a large selection of our dresses are also available for rental - an option previously not available for women in our area. Product lines also included accessories such as shoes, evening bags, fine jewelry, makeup and lotions.

Plymouth Meeting, Pennsylvania, Us

The Paper Magic Group is a subsidiary of CSS Industries, a consumer products company within the craft, seasonal and celebrations markets that is primarily engaged in the design, manufacture, procurement, distribution, and sale of all occasion and seasonal social expression products, principally to mass market retailers. Reporting to the Vice President of Marketing, I directed two key functional areas - the Craft Product Development group and the Category Management & Market Research department.• Designed and executed numerous consumer internet surveys and focus groups which probed customer buying behaviors and preferences. Analyzed results and developed presentations of key facts for use in sales and marketing strategy and product development.• Member of category management team for Wal-Mart U.S. which consisted of key suppliers in each seasonal category. Developed the template and procedures used by all team members to determine optimal buy quantities and store distribution matrixes.• As part of the key account sales team, I prepared and presented consumer research, market trends, recommended buy plans, and post season sales analysis to buyers for major retail chains, such as Walmart, Target, CVS, and Michaels.• Developed a business plan which presented an analysis of market potential in craft categories relative to Paper Magic's core competencies. This plan was selected as one of three to be funded by our parent company.• Built a craft product line with over 120 sku’s and numerous custom items based on customer requests. In it’s first year the craft category generated over $1 million dollars in sales for the Paper Magic Group.

Plymouth Meeting, Pennsylvania, Us

Working directly with the Vice Presidents of Paper Magic's four seasonal divisions, I developed standardized analysis of profitability by product lines, key customers, trade classes and sales regions.• Other areas of responsibility included sales budgeting and forecasting, overseeing commission compensation programs for manufacturers sales representatives retained by Paper Magic, development of customer profile information, compilation of competitive information, and utilization of POS and vendor performance statistics received from PMG's three largest customers through retail link networks.• As part of a company wide systems project, I was a member of the Sales/Order Management J.D. Edwards implementation team. This team was responsible for determining where the applications supported PMG's business requirements and for development of either process changes or custom program specifications where they did not.• Served as the Project Manager responsible for developing and monitoring timelines and status reports for all phases of operations from Product Development to Manufacturing and Shipping. Due to the seasonal nature of Paper Magic’s business, the number of projects ongoing at any point in time was approximately eleven. Within one year we achieved significant improvements with product in stock approximately 2 months earlier and numerous cost reductions from increased efficiencies in internal processes.

Plymouth Meeting, Pennsylvania, Us

Reporting to the Vice President of Corporate Development, I worked in all functional areas of the corporation on targeted cost reduction/improvement programs and assisted functional managers on special projects as requested.• Responsible for monitoring the progress of all functional areas in the implementation of the company's strategic plan.• Participated in a task force assigned the responsibility of evaluating, selecting, and implementing a fully integrated software system that would replace all existing software applications at an estimated cost in excess of $3.0 million.• Mapped process flows for all functions within Paper Magic, which were used as a guide for identifying key system criteria included in Requests for Proposals submitted potential software vendors.• Chaired a quality improvement committee on Returned Goods which were exceeding 4% of sales, focusing on improved customer service, reduction in errors on shipments and late or misdirected deliveries.• Key member of various task forces that addressed excess costs in areas such as samples, customer mailings, and sales allowances resulting in annual savings in excess of $.5 million per year.• Directed the conversion of the customer/product sales history of two acquisitions involving the merger of the customer master files and sales representatives territories into a single data base.

Responsible for staff of two supervisors and 14 personnel handling over 50,000 customer orders annually.

Financial reporting and analysis, cost accounting, fixed assets, due diligence for acquisitions.

Accounting

Mba, Finance & Marketing