Linda N. Email & Phone Number

Minato-Ku, Tokyo, Jp

• Strategize and spearhead the development and delivery of channel-specific marketing strategies, sampling initiatives, and merchandising plans, significantly elevating brand awareness and driving sales growth.• Employed motivational leadership skills to manage a small team of up to two people, fostering their professional growth and ongoing development. • Responsible for overseeing all aspects of the channel marketing calendar, managing presentations, meeting preparations, and the execution of marketing initiatives, promotions, and product launches to ensure seamless implementation.• Evaluate marketing campaign effectiveness and performance, identifying areas for improvement and implementing strategies to maximize ROI and overall marketing effectiveness.• Bridge communications with the paid media team to craft targeted advertising campaigns, promotions, and content specifically tailored to resonate with channel audiences, increasing engagement and conversions.• Complete in-depth performance analysis to uncover growth opportunities for key categories and SKUs within Sephora, Ulta, Amazon, and independent Shiseido channels, collaborating with visual merchandising to enhance product presentation and appeal.

New York, Ny, Us

• Facilitated and directed brand and product messaging, including product description page (PDP) copy, for all launches, ensuring consistent and compelling communication across channels.• Produced and presented product launch concept briefs and 360 campaign strategies for approval by the Brand President.• Piloted the development of comprehensive campaign toolkits with the creative services team, from approving photoshoot concepts to aligning on copy and reviewing final creative assets for approval.• Guided forecast meetings, created forecasting decks, and provided rationale to guide markets through the forecasting process.• Liaised with the Executive team to develop briefs and ensured relevance and impact with target consumers and key retailers such as Ulta and Sephora.• Built engaging marketing decks for market weeks and key retail partner events to generate enthusiasm and anticipation for new innovations.• Handled the organization and ongoing management of the Global Marketing calendar and budgets to ensure timely product launches, coordinating adjustments with cross-functional teams as needed.• Accountable for executing product messaging and go-to-market strategy for new product development (NPD) across global markets, enhancing consumer experiences and ensuring successful launches.

Plan-Les-Ouates, Geneva, Ch

• Created targeted promotional tools, including GWPs, sampling programs, and exclusive sets, driving additional revenue and enhancing market penetration.• Supervised the development of packaging, artwork, and copy, ensuring alignment with brand concepts and compliance with regulatory requirements.• Assumed responsibility for overseeing the marketing budget, ensuring cross-functional alignment and consistently achieving budget performance and delivery targets.• Advanced development of innovative concept briefs in collaboration with NPD, incorporating consumer insights, competitive positioning, and strategic pricing to drive product development and market success.

Amsterdam, North Holland, Nl

• Formulated and implemented tactical 4P pricing and distribution strategies for Walmart and grocery channels, positioning with trade promotions and display priorities to optimize brand performance.• Orchestrated and facilitated consumer-focused seasonal marketing campaigns and sampling initiatives at Ulta, significantly boosting brand awareness and sales growth.• Oversaw the assortment, creative design, and logistics for Ulta's secondary placement gondolas, supporting major product launches and enhancing in-store visibility.• Partnered closely with the Sales team to design and execute Ulta in-store activations and events, including creating impactful design concepts and marketing collateral.• Headed Category Line Reviews, successfully driving a forecasted $7.5M+ in sell-in to Walmart and various FSO accounts, surpassing sales targets.

New York, Ny, Us

• Crafted and launched comprehensive 360 marketing programs, ensuring ROI targets were met and maintaining consistent brand messaging across international markets.• Directed global marketing strategy for international markets, adapting messaging, adjusting product positioning, leveraging local trends, and recommending region-specific product pipeline additions to maximize market relevance and impact.• Took the lead in executing account-specific promotions, sampling programs, and in-store events at Sephora internationally, achieving Top 5 skincare brand rankings across all international Sephora markets.

New York, Ny, Us

• Aligned objectives with Key Account managers to create and launch actionable campaigns, organized and shared seasonal marketing calendar schedules and activation plans.• Served as a key liaison and primary contact for the delivery of all creative and in-store assets. • Played a crucial role in enhancing online and in-store product assortments in Sephora Europe and Douglas to elevate overall operational productivity across merchandising functions that led to a sales increase of 50.8% YTD.

Minato-Ku, Tokyo, Jp

• Collaborated with Marketing and Visual Merchandising teams to ensure the item master database was accurate and aligned with KPI and NPD categorization, enhancing data integrity and decision-making.• Oversaw 25% of the company's revenue by managing the overall order flow process for both international and domestic accounts, ensuring efficient and accurate order fulfillment.

Minato-Ku, Tokyo, Jp

• Performed comprehensive global competitive analyses, identifying key growth opportunities and providing strategic recommendations for market expansion.• Optimized the international master store file, significantly improving the efficiency of store opening processes and reducing setup time.

Bachelor'S Degree, English Language And Literature

Business Administration And Management, General