Main achievements:1. Established Digital Marketing and Sales from zero to top-3 in industry2. Formed the team of professionals running campaigns in all digital channels3. Multiple growth of efficiency in Ecommerce sales channel in 2017-20221. Development and implementation of an online sales strategy, media planning and budgeting. Formed and approved a sales plan for loans, cards, services for SMEs in performance channels (search ads, mobile, targeted ads, SEO, CPA (lead generation)) in order to achieve the maximum number of contracts while maintaining the customer acquisition cost and efficiency in terms of ROMI. Defined plans and controlled running campaigns by PVC, PCC, reach, (cross-)frequency, cost of unique user contact, increase in search interest and associated conversions in digital media chan-nels (programmatic (RTB), online video, Display, special projects). 2. Managing a distributed team of Internet marketing and sales (30 people). I set goals, and tasks and controlled the implementation of plans and KPIs. I also made prompt decisions on channel split corrections and reassembling cam-paigns. I trained employees and achieved minimal staff turnover.3. Analytics of sales. I have set up end-to-end reporting from impression/click to customer LTV, determined the attribution methodology and external integration schemes, managed the work of analysts. I also managed CRO processes.4. Managing a team of web development and design. Organized the work of a technical team of developers, analysts, testers and designers (more than 15 people) on the IT system for online origi-nation. I prepared business requirements for other IT systems of the bank, and implemented and trained the team to work and communicate using Agile Kanban methodology.5. Running cross-functional projects with related departments, including audit and analysis of business ideas, owning of a long list of projects, projects evaluation, presentation of projects to top management.

Internet Sales Planning, E-commerce technology, Sales analysis.Developing Sovcombank's e-commerce services, partner payment and reporting schemes. Managing parter and agencies relations.

Marketing Research, Advertising, New BusinessFinancial AnalysisNew Business Projects Management (Optical Measuremens Instruments Center joint with X-Rite, Inc.)