I consider myself a highly motivated and self-driven self-starter, feeling comfortable to work in the dynamic environment among people from various cultures and nationalities. I am highly organized and strategical planner with a natural problem-solving attitude. I have gained a lot of experience working in digital advertising and E-commerce platforms as well as different types of search engines. I have developed strong mathematical, analytical and planning skills, due to my strong mathematical background established at High School. I pay attention to the detail and I do feel comfortable working with MS Office as well as creating reports or managing a large variety of numbers. I am passionate about digital technology and always willing to learn more about data-driven performance marketing, programmatic media buying, real-time bidding, SSPs, DSPs, DMPs, PPC as well as PPS or social media marketing through Facebook, Google, LinkedIn, Twitter and more.Key SkillsPractical understanding and experience in delivering Facebook campaigns with large amounts of budgets.Practical understanding and experience in delivering Google Ads campaigns (Search, Display, Video and Shopping) Google Ads Display, Google Ads Video, Google Ads Search & Advanced Google Analytics Academy Certifications3+ years of experience in International business, E-Commerce and Marketing with a focus on revenue growth and customer satisfactionStrong analysing skills for segmenting and synthesizing qualitative and quantitative dataAdvanced Microsoft Excel, Word and PowerPoint skillsFluent in 2 languages: English & BulgarianSolid interest in digital marketing, E-commerce, media buying and strategic planning.
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Media BuyerImpact BrandsBulgaria -
Chief Marketing OfficerSmartbag Ltd Dec 2017 - PresentBulgaria -
Senior Media Buyer - Eu MarketsHappy Mammoth Feb 2023 - Oct 2023Remote -
Facebook Marketing Team LeadWow Tea Jan 2022 - Feb 2023Sofia, Bulgaria -
Facebook Marketing SpecialistWow Tea Jun 2019 - Feb 2023Sofia, Sofia City, Bulgaria -
Digital Marketing Specialist1Forfit Aug 2018 - Jun 2019Bulgaria- Managing Facebook ad campaigns with large budgets (over 3k dollars per campaign) on a daily basis- Managing Campaigns in Europe, Middle East, South America, Central America, Australia, and Asia- Managing Campaigns with budgets over $100 000 per month- Deeply knowledgeable in the following areas: Conversions, PPE, Traffic, Video Views- Monitoring campaigns delivery to ensure campaigns are running as expected- Managing the setup, adjustments, and reporting for digital marketing and advertising campaigns- Improving Click-Through Rates, Costs Per Click, CPM and the CPA- Writing ad copies knowing perfectly the ad policy of Facebook and produce persuasive copy for ads targeting.- Creating Creatives both static and video for the ads with Photoshop, Canva, and Sony Vegas knowing perfectly the ad policy of Facebook - Preventing Audience Overlap- Full understanding of reporting metrics- Full understanding of the Facebook’s customizations- Solid knowledge of Analytics- Creating relevant and engaging social media content for Facebook and Instagram.- Growing social media presence- Influencer Marketing- Develop and execute influencer marketing strategies and creative campaigns- Develop content ideas and write and curate content -
Social Media TraineeXplorabg Apr 2018 - Jun 2018Sofia -
Advertising ManagerЕвро Програми Еоод Aug 2017 - Oct 2017София, България
Luchezar Nikolov Education Details
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Digital Marketing -
South West UniversityPublic Relations, Advertising, And Applied Communication -
Brand Management
Frequently Asked Questions about Luchezar Nikolov
What company does Luchezar Nikolov work for?
Luchezar Nikolov works for Impact Brands
What is Luchezar Nikolov's role at the current company?
Luchezar Nikolov's current role is Media Buyer.
What schools did Luchezar Nikolov attend?
Luchezar Nikolov attended Software University (Softuni.bg), South West University, University Of National And World Economy.
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Luchezar Nikolov
Bulgaria1gmail.com
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