Lauren K. Email and Phone Number
Lauren K. work email
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Lauren K. personal email
Ex-baker, ex-farmhand, and ex-non-profiteer turned marketing and natural products guru.My career grew over the last 15 years excelling in various sectors of the food industry. From food production to event coordination, then brand strategy to marketing execution - there isn't a single (literal) bland moment in my professional life. Just when I started seeking opportunities outside the non-profit food space in 2013, the prestigious Niman Ranch offered me a marketing position in Denver, Colo. I assisted in their rebrand, managed partnerships and sponsorships, built a successful blog and social media presence, and curated effective channel strategies that reached hundreds of chefs and tens of millions of consumers. I moved on to consult with a private firm focused on sustainability in 2017. I gained meaningful experience at Changing Tastes coordinating and executing stakeholder engagement panels; hosting culinary and food systems workshops; working with leading college and university foodservice programs; and spearheading marketing and program outreach efforts for non-profits that make a real impact on our food system. Since then, I consulted as Fractional Marketing Director for clients at ROOT Marketing & PR before running both marketing and operations as VP of Operations at RTE Cuisine, a startup natural food brand that provided restaurants with fully-cooked, shelf stable ancient grains and seeds until Covid shut down our business.After moonlighting in the outdoor and lifestyle industries with the prestigious agency Walden Hyde, I am now the first-ever Director of Marketing role at my father Chef Michel Nischan's better-for-you bulk soup brand, Wholesome Crave. My entire career has prepared me to be an integral part of his systems-changing legacy, and I couldn't be more proud. When I’m not wearing my business hat, I like to get my hands dirty. You can find me experimenting in my kitchen or garden, fishing for trout, or camping with my springer spaniel, Ready.
Wholesome Crave
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Director Of MarketingWholesome Crave Nov 2023 - PresentBridgeport, Ct, UsWholesome Crave is the premier plant-based soup producer for the scaled foodservice industry. Our recipes are chef crafted, culturally authentic, and made with 100% real ingredients using only vegetables, whole grains, and legumes. But Wholesome Crave is more than just another soup brand. We are a network of award-winning chefs changing the foodscape by crafting remarkably delicious recipes that exceed the growing demand for plant-based, responsibly sourced, and culturally authentic food options. In partnership with some of our nation’s largest and most innovative institutions, we aim to change the world through food. Since its founding, a percentage of Wholesome Crave’s gross sales directly supports our partner Wholesome Wave, a national non-profit that successfully ensures underserved communities have access to fresh, healthy produce. Every purchase of Wholesome Crave soup addresses climate change, promotes supply chain equity, and gives back to those who need it most. We live by the motto - crave the taste, feed the mission!
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Business Development ConsultantWalden Hyde Nov 2023 - Mar 2024Boulder, Colorado, UsWalden Hyde is the strategic creative agency behind some of the world's most iconic active lifestyle, wellness, and natural food brands. Our team of researchers, strategists, designers, and storytellers has spent decades studying consumer behavior and building brands we believe in. This drives our passion for applying the science of behavior to the art of branding so we can build the brands you love. -
Director Of GrowthWalden Hyde Nov 2022 - Jan 2024Boulder, Colorado, UsWorked directly with potential and existing clients to build partnerships and discover opportunities that build success, both now and into the future. I also collaborated on brand strategy projects, from research to brand development.
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Account StrategistWalden Hyde Mar 2021 - Nov 2022Boulder, Colorado, Us
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Marketing ManagerRoot Marketing & Pr May 2020 - Sep 2021Boulder, Co, UsAt ROOT Marketing & PR, I developed and executed sales and marketing strategies as Fractional/Interim Marketing Director or Brand Manager for various clients. I also collaborated on research and brand development projects, from focus groups to brand persona, while coordinating events and PR.Clients include ChefReady, River Bear American Meats, Snarf’s Sandwiches, Savory Cuisine, Old Major, and more. -
Vice President Of OperationsRte Cuisine Nov 2018 - Apr 2020Boulder, Co, UsRTE Cuisine's fully-cooked, shelf stable ancient grains and seeds are sourced direct from farmers at the peak of freshness, then expertly steam-cooked and ready to serve with a clean ingredient list and no preservatives. This field-to-fork methodology ensures that every shelf stable pouch delivers consistent quality with a robust flavor. Rich in phytochemicals, vitamins, minerals, fiber, and high in protein, our non-GMO grains and seeds offer the convenient, plant-based nutrition everyone needs.As Vice President of Operations, I was responsible for our company's marketing + ongoing operations, logistics, and company procedures. -
Account ManagerRoot Marketing & Pr Jul 2017 - Feb 2019Boulder, Co, UsROOT PR was founded in 2002 to shine a spotlight on exceptional food, beverage, health and wellness, and travel brands. To help them not just grow – but flourish. As Account Manager at ROOT PR, I fully developed the marketing arm of the agency in collaboration with my colleague, Kristine Root, effectively turning ROOT PR into ROOT Marketing & PR.
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ConsultantChanging Tastes Oct 2016 - Mar 2018Changing Tastes believes that food choices are the deepest touchpoints for our concerns about our health, our culture and our planet. They also are the most important choices we make each day. That’s why Changing Tastes has worked exclusively since our founding in 2003 to create a more sustainable, healthy, delicious and profitable food system. We do so by working with our clients to achieve greater success by understanding and finding opportunities at the intersection of five key trends that are driving change in our food system: sustainability, public health, information technology, demographics and the changing role of the culinary professional and foodservice industry. Our firm’s insights at the core of these forces are the basis for the strategy, innovation, sustainability and performance management services we provide to leading nonprofit, philanthropic, business and government institutions.
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Food Service Marketing ManagerNiman Ranch Nov 2016 - Jul 2017Westminster, Co, UsThis position was created for me to work directly with the Food Service Sales team to drive sales and properly represent the brand to distributor partners and restaurant accounts. I continued my work managing sponsorships and partnerships for the brand, and still worked with several retail accounts as well. -
Marketing SpecialistNiman Ranch Nov 2015 - Nov 2016Westminster, Co, UsManaged marketing for the entire Niman Ranch brand, focusing on event coordination, sponsorships, industry partnerships, marketing collateral, brand communications, social media, and sales support. In this role, I successfully rebuilt the Niman Ranch blog and partnered with various acclaimed organizations to cross-promote Niman Ranch, reaching hundreds of chefs and millions of consumers.
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Marketing And Social Media CoordinatorNiman Ranch Mar 2014 - Nov 2015Westminster, Co, UsLed the development of content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior beyond just social media. My successes in this position set me on the trajectory for two promotions within the company into first-ever positions created based off my skills.
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Market ManagerMm Local Foods Mar 2014 - Oct 2014Denver, Colorado, UsAfter moving to Colorado to transition from the non-profit food world to the corporate food world, I sold and sampled MM Local products at Denver area farmers' markets to stay connected to my local food community. -
Winter Farmers' Market Development ManagerChurches’ Center For Land And People Oct 2012 - Feb 2014As the sole employee for the non-profit, I identified needs of the board and organization, then built strategic partnerships to expand our geography and increase visibility. We went from 5-6 markets to 11 markets in my first year, then 20 markets before my second year even started. This created the need for me to hire another contractor to handle a separate geography. I collaborated directly with over two dozen vendors, from farmers to artisan food producers and craftsmen.All proceeds from our farmers markets went directly to a fund that provides farmers with relief from financial hardships due to issues ranging from weather events to family emergencies.
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Contract Event ManagerWormfarm Institute Mar 2013 - Oct 2013Fermentation Fest was a 10-day long, 13,000 attendee event out of Reedsburg, WI, hosted by the non-profit Wormfarm Insitute on a grant from the National Endowment of the Arts. I coordinated over 40 workshops and farm tours over two weekends for the 2013 event as the event coordinator. This also included negotiating and developing materials for sponsorships, advertising sales, and Memorandums of Understanding, developing materials for press releases and the Fest Event Guide, and managed social media accounts, website, and email marketing.
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Buy Fresh Buy Local CoordinatorReap Food Group (Research, Education, Action And Policy On Food) Jan 2013 - Jul 2013- Assisted in the coordination of fundraising and outreach events, specifically for Burgers & Brew- Contacted local businesses for sponsorships and donations- Worked with farm and restaurant partners on event logistics- Major accomplishment: Helped create and submit a successful Specialty Crop Block Grant, which received full funding for their Restaurant Rewards program
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Honors Intern - Editor And Research AssistantThe Center For The Small City Mar 2010 - May 2012Stevens Point, Wi, Us- Edited Professor Robert Wolensky’s journal publications for grammar, flow, and punctuation- Transcribed oral history interviews and organized research materials- Major accomplishment: Edited the book “Anthracite Labor Wars: Tenancy, Italians, and Organized Crime in the Wyoming Coal Field, Pennsylvania” -
2010-2012 Organic Vegetable Garden PlannerThe Center For The Small City May 2010 - May 2011Stevens Point, Wi, Us- Planned the seasonal plantings for Treehaven's student garden- Coordinated seed and material purchases- Major accomplishment: Created a comprehensive garden manual for the reference of future student workers in an effort to improve the care and quality of the garden
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Event And Americorps Program CoordinatorCentral Rivers Farmshed Jan 2010 - May 2012Volunteer event coordinator who created and led several initiatives for involving students from UW-Stevens Point in Central Rivers Farmshed. Coordinated and managed the UW's presence at the Local Food Fair, and also responsible for merging UW's Farmer Appreciation Dinner with Farmshed for the first time ever. Also created and managed the Farmer Incubator Americorps program for students with grant funding through Farmshed.
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Farm HandMaplewood Gardens Aug 2009 - May 2012Local, sustainable produce with over 175 varietals of various fruits and vegetables. Sold through farmers markets, local restaurants in the greater Stevens Point and Wausau areas, and CSA.
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Marketing Outreach And Education CoordinatorOrganic Valley May 2011 - Sep 2011La Farge, Wi, UsTemporary summer position:- Handled sponsorships and donations on a daily basis- Reinvented the Wheel of Farming, a key marketing/educational piece for expos and conferences- Coordinated the 2011 Investor Reception alongside department chair, Diane Gloede- Major accomplishment: Worked cross functionally to coordinate our presence at the Town & Country RC&D Conference and Good Food Fest for the Events department, and a Farmers Union event at headquarters for the Sustainability department
Lauren K. Skills
Lauren K. Education Details
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University Of Wisconsin-Stevens PointResource Management Policy And Soil Science -
Milwaukee Area Technical CollegeAssociate Of Science (A.S.)
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University Of Wisconsin-MilwaukeeCommunications
Frequently Asked Questions about Lauren K.
What company does Lauren K. work for?
Lauren K. works for Wholesome Crave
What is Lauren K.'s role at the current company?
Lauren K.'s current role is Director of Marketing at Wholesome Crave; OneKitchen Interim Program Director at Wholesome Wave.
What is Lauren K.'s email address?
Lauren K.'s email address is la****@****yde.com
What schools did Lauren K. attend?
Lauren K. attended University Of Wisconsin-Stevens Point, Milwaukee Area Technical College, University Of Wisconsin-Milwaukee.
What are some of Lauren K.'s interests?
Lauren K. has interest in Local Economy, Family Farmer Advocacy, Scaling A Food System, Social Media, Marketing And Communications, The Sustainable Food Movement, Food Styling, Non Profit Work, Copywriting, Humane Animal Care.
What skills is Lauren K. known for?
Lauren K. has skills like Event Planning, Sustainability, Blogging, Project Management, Public Relations, Marketing Communications, Social Media, Research, Nonprofits, Public Speaking, Event Management, Advanced Editing.
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