Lisa N. Maresca Email & Phone Number

New York, NY, US

Hoboken, New Jersey, United States

Syracuse, New York, United States

• Manage content marketing projects and publications
• Sourcing, identifying and researching content ideas for print and digital platforms
• Collaborate with team leads on content creation/development and distribution strategy
• Work with Marketing Strategy and Digital teams as a strategic dot-connector
• Communicate regularly with stakeholders to provide project status, project plans, and generate project deliverables
• Create and execute project timelines; manage magazine budget

Hershey, PA

• Edit content for appropriateness and consistency with campaign messages and organization’s overall voice
• Create written content as dictated by department and team needs
• Review established editorial guidelines against peer, industry and University benchmarks
• Interview subject matter experts for marketing content, news and feature stories
• Create marketing personas for use in creating internal communications content

Liverpool, NY

• Lifetime Benefit Solutions is a national leader in developing and delivering employee benefit plans – partnering with its customers to deliver value and promote employee health and wellness. We are proud to be part of.
• Work as writing subject matter expert on creative team responsible for delivering a wide range of marketing pieces from concept to completion.
• Research, write, edit and proofreads effective marketing and communications materials for all lines of business for broker, participant and client audiences.
• Ensure high level of quality in all written marketing communications, adhering to corporate brand standards and strategy through consistency of naming convention by region, brand positioning statement, messaging, tone.
• Meet with product developers and sales team to develop a deep understanding of key customer segments.
• Assess customer needs through research, data and experiential insights; translate that customer insight into communications to improve the customer experience.

• Enter and retrieve data using the Department’s automated tax files
• Provide office support such as receiving, date-stamping/routing incoming mail and collating informational packets for mailings
• Research answers by referring to tax law, regulations and other related material such as publications, tax forms, schedules, and various Department data files
• Answer routine questions related to the filing of tax returns and filing requirements for other programs administered by the Department

Ithaca College

• Managed print and web projects for the Offices of Admission and Marketing Communications, including viewbook, brochures, invitations, postcards, program updates, and FAQs
• Collaborated with marketing team on branding and messaging for the college’s marketing campaigns
• Assigned, coordinated and trafficked editorial content for bronze medal award-winning print magazine
• Edited content for tone and style, ensured factual accuracy of editorial content
• Managed student staff and processed payroll
• Coordinated campus-wide photo shoots

Woodcliff Lake, NJ

• Coordinated copy flow of magazine and newsletter content
• Proofread, copy edited and copy fit of editorial content
• Updated and maintained website using content management system
• Oversaw production of front and back of book departments

• Interviewed national and international figure skaters
• Transcribed interviews
• Wrote news and feature stories, and reviews
• Pitches stories to editor-in-chief
• Self-edited stories

Newport Beach, CA

• Researched, identified, wrote and edited news and feature stories
• Assisted senior editor with layout and design
• Photographed local events and wrote accompanying captions
• Oversaw production and selected content for one back of book department

Troy. NY

• Assisted students and parents with financial aid paperwork
• Interviewed and counseled students and families on financial aid options
• Supervised work-study students and processed payroll
• Performed administrative duties such as answering phone calls and ordering office materials

Buffalo/Niagara, New York Area

• Wrote press releases and placed in local media
• Maintained press clippings
• Responded to media requests

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Pi Sigma Epsilon, Chi Omega, Golden Key.

Certificate, Project Management

Regents

Activities and Societies: French club, drama club.

Master Of Arts (M.A.), Communications