Lauren O'Brien Email & Phone Number

Englewood, Colorado, US

Boulder, Colorado, US

• Harmonize provides a suite of online discussion tools that help institutions increase student engagement, promote inclusive learning, and save instructors time.
• Created demand generation programs that increased marketing sourced pipeline and revenue by 4X YoY
• Launched a new sales development function that generated over $700K in qualified pipeline within the first 6 months
• Developed a pipeline and revenue model to inform resource allocation and ensure all functions are aligned around key metrics
• Led key operational improvements to provide clearer visibility into pipeline health and velocity
• Repositioned the company from a service offering to focus on its flagship SaaS product with a new brand and clear positioning and messaging.

St Louis, Missouri, US

• Balto's real-time guidance platform helps contact centers scale excellent conversations at the push of a button.
• Built a high-performing marketing function that successfully scaled Balto from a $10M Series A to a $37M Series B in less than a year
• Increased marketing sourced opportunities by 85%, marketing sourced pipeline by 4X, and marketing sourced revenue by 5X YoY
• Developed a pipeline model to ensure pipeline targets across the company were aligned with quarterly and annual revenue targets
• Built the marketing infrastructure & tech stack to improve marketing effectiveness and provide real-time visibility into key metrics
• Scaled the marketing team from 2 marketers to a high-performing team of 7 that spans demand generation, marketing operations, content, product marketing, partner marketing, and events

Austin, TX, US

• Watermark provides technology and services that help universities improve studentoutcomes and institutional quality.
• Led Watermark’s marketing strategy to drive customer acquisition and retention, including Demand Generation, Product Marketing, Brand, Client Advocacy, and Corporate Communications.
• Built robust demand generation programs, exceeding marketing sourced pipeline target by 43%.
• Implemented operational improvements to optimize conversion through the funnel and provide better visibility into marketing sourced pipeline, resulting in improved pipeline velocity by 79%.
• Leveraged PR and AR to create a new market category for educational intelligence and establish Watermark as a category leader.
• Led and developed an engaged, high-performing team of 13 marketers with an average eNPS of 70.

Austin, TX, US

• Built and scaled demand generation programs that drove pipeline and monitored KPIs to evaluate effectiveness and ROI.
• Developed and executed a marketing strategy to support international expansion in the EU, ANZ, and MENA.
• Oversaw product marketing strategy, including the creation of clear and compelling value propositions for all solutions and the go-to-market strategy for new products.
• Led quarterly and annual planning processes to develop key objectives, KPIs and milestones that align with company strategy and ensure ongoing measurement to track progress
• Managed internal communications strategy, including internal newsletters, Town Halls, and strategic communications for organizational changes/M&A.
• Co-founded and launched Women at Watermark leadership initiative, with over 100 active participants.

Austin, TX, US

• Led the development and launch of the Watermark brand, including naming, the creation of the brand identity, brand guidelines, and corresponding launch campaign. The Watermark brand was recognized for 3 awards by the.
• Developed and oversaw all integrated marketing strategies, including demand generation, content marketing, digital marketing, events, and client advocacy.
• Oversaw the design and implementation of Net Promoter Score (NPS) measurements and the creation of a product advisory group to inform our broader business strategy.
• Collaborated with the executive leadership team to develop a new company vision, mission, and values and led the development and execution of the corresponding internal communications plan.

• Taskstream was rebranded to Watermark in 2018 following the acquisitions of Tk20and LiveText.
• Led strategic marketing planning efforts, directed the implementation of marketing plans, and monitored progress in the achievement of marketing goals.
• Collaborated with leadership and product management to launch a new product, including naming the product and developing the positioning, messaging, and corresponding marketing strategy.
• Led the overall strategy, marketing, and programming for Taskstream's first sold-out user conference that met or exceeded 97% of attendees' expectations and 100% of internal stakeholder expectations.
• Launched a new corporate website to better communicate the company and its solutions, improve SEO, and increase conversions.
• Led a market research study to inform our brand strategy, positioning, and messaging that included focus groups, interviews, and a survey with thousands of respondents.

New York, NY, US

New York, NY, US

Conducted research and provided editorial support for a research study focused on consumer perceptions of luxury goods in the US and UK. Provided instructional support for undergraduate classes on International Marketing and Promotional Strategy.

Bachelors Of Science, Business Administration, Marketing, Spanish

Masters Of Business Administration, Marketing