Larry Noethlich Email & Phone Number

Career Coaching - Results oriented career and life coach with over 25 years of real executive experience in business and guiding people to successful careers. My job as a career coach is to coach clients to find their best career fit, launch and attain a fulfilling career. Coaching for Results coaching includes:• Defining your career direction• Reviewing resume and LinkedIn profile • LinkedIn navigation skills to reach recruiters, target companies of interest and hiring managers• Interviewing skills and preparation – I am very assessable through your interview process• Managing stress more effectively• Motivating you through your search to successExecutive and Sales Coaching - Through one on one coaching, I assist in helping individuals reach important personal goals concentrating in the areas of Body, Being, Balance and Business. Through time compression techniques we work together to define what’s important to you and why, then set a plan to achieve those goals with laser like precision.

B2C business focused exclusively on promotion of American-made products and featuring American manufacturers. ■ Established e-commerce enterprise from ground up, including legal and organizational structure, staffing, marketing, channel development, vendor selection & Management and strategic partnering activities.■ Guided world-class designers and developers in creating an e-commerce site to wide acclaim for exceptional professionalism and user friendliness. Included development of concept, web architecture and infrastructure and design to drives traffic and sales.■ Drove rapid revenue growth by crafting and executing winning sales/marketing strategy leveraging SEO, digital advertising, social media, website promotions, and email campaigns.■ Negotiated with vendors and manufacturers to achieve uncommonly high margins of ~30 ppts versus retail averages.■ Developed short- and long-term business development plans, including proprietary affiliate program development targeting bloggers and compatible websites currently in launch and international expansion slated for 2015.

Sauk Rapids, Mn, Us

Point of sale and inventory management software development company dedicated to specialty retailers, primarily firearms, tobacco, hardware, beverage and bicycle retailers.■ Provided vision and formulated/executed strategies that transformed business, elevating sales, dramatically improving customer satisfaction, and launching new and exciting products.■ Managed P&L for $2MM national business and oversaw team of 7 direct/20 indirect with international customer base of specialty and niche retailers spanning ~1,500 locations in U.S., Canada, Caribbean, and Mongolia.■ Drove 20% sales increase in first 12 months by restructuring and inspiring dysfunctional team and substantially enhanced customer satisfaction ratings dramatically by increasing responsiveness and providing added value to user.■ Achieved 12.4% cost reduction in first year and maintained lean operation throughout tenure, through actions including renegotiation of lease and vendor contracts.■ Maintained revenues at above 2006 levels during recession, by re-branding marketing materials, product names, website, leveraging social media (LinkedIn, Facebook, Twitter), opening 3 new market verticals, and developing additional services and products that positioned company as value-added partner.■ Posted first and second quarter software sales up 40% and hardware sales up 36% over 2010 as company emerged from recession, through combination of initiatives outlined above.■ Increased gross margin by 5% through strategic pricing to maximize product margins.

■ Orchestrated successful release of flagship product, delivered multi-million dollar sales increase, and established healthy bottom line in 14 months, enabling sale at substantial shareholder ROI of this multi-state privately held corporation■ Brought in $2.3MM in new business by securing three new contracts with state government and two major banks.■ Positioned products attractively for target markets through complete re-branding of company literature and website.■ Achieved 25% sales increase by restructuring generalist sales force by specialties and bringing in business developer.■ Launched revolutionary new TDMS product, creating and executing comprehensive launch initiative that promoted it successfully to existing customer base such as hospitals and financial institutions needing capability to track forms usage.■ Delivered stellar market expansion results garnering industry notice and industry publication interviews as SME.

Us

■ Recruited to manage sales of brand loyalty products including CRM software, web stores, extended service contracts, customer call centers, and warranty validation.■ Secured two new major accounts with electronics manufacturers.■ Grew existing accounts with companies including Nikon, Aprilaire, and Sharp substantially.

North Mankato, Mn, Us

■ Planned and implemented strategies that brought about substantial growth in sales, margins, new account acquisition and profits, resulting in company's top revenue-producing region 9 of 11 years and top quota-producer for 8 of 11 years:■ Manage regional sales force ranging from 11 to 25 representatives across 11 sales offices and a sales budget of $32MM.■ Turned around region to nation’s most profitable in 6 months, through expense handling and sales force restructuring.■ Achieved 100 Plus Club for top regional performance and Vice Chairman Club for highest percentage of quota in company by impressing upon sales force that sales quotas were minimum expectation.■ Guided regional launch of Patient Linkup product, co-executing strategy that landed most of major hospitals in territory.■ Increased individual sales representative volume by 73% and maintained ongoing positive sales volume growth of 10%+ each year by replacing non-performing reps, shifting product focus, and mentoring team in nuances of selling.■ Reduced operating expenses 12% annually for region, by renegotiating leases, rationalizing headcount, eliminating redundancy, and curbing non-critical expenses.■ Maintained highest retention rate of any department, with turnover consistently less than 3% over 10 years, by removing roadblocks in highly structured environment and fostering cohesive, teamwork oriented environment.■ Instilled “Strategic Selling” sales culture as National Sales Trainer, successfully championing initiative to VP of Sales and General Manager and delivering immediate regional impact that resulted in charter to roll out to entire nation.■ Played key strategic role across organization through committee service; contributions included identifying negative impact of service organization on sales, and helping establish metrics that dramatically improved quality of service.