Laura Norman Email & Phone Number

United States

January 2018 - PRESENTExecutive EditorManage multi-million dollar portfolio that includes official press alliances with Adobe, Apple, and AARP for the IT Professional division of Pearson EducationDevelop and manage print, digital, video, and live webinar training products from initiation to publication against tight deadlines, while applying cost containment measures to ensure alignment with deadlines and budgetsUse innovative and creative project management workflows to get projects to market faster while maintaining the highest level of qualityWork with both internal and external stakeholders to define a project’s lifecycle and manage successful outcomesEvaluate risk and problem solve issues that arise during authoring, editing, and production to ensure a timely product that meets the needs of the marketIdentify, hire, and coach a global team of content producers, freelance editors and reviewers, as well as manage an internal associate sponsoring editor, to create content for manuscripts, practice exams, quizzes, and instructor guides, in a variety of media formatsEnsure consistent accessibility compliance as well as diversity and inclusion in content, case studies and visuals in all productsBuild courses in both text and video formats distributed by Pearson, O’Reilly.com, and uCertifyPartner with marketing and public relations to promote products to retail and academic markets, including directing creation of covers, cover and online copy, and promotional activities

Initiated and maintained affiliate publishing relationship with AARP by analyzing trends within this demographic, providing their audience with focused, appropriately targeted content for learning a variety of technology-related topics including social media, health, smartphones and tablets, home and internet security, and digital entertainmentSuccessfully managed schedule and submission of simultaneous active projects from authoring through production against challenging deadlines while always exceeding goals and expectations of the roleDesigned and developed a new series for Que imprint from which a book was awarded Pearson Product of the Year 2013 - the first time a consumer product was ever chosen for this award

Developed a wide variety of software and technology related content for print and digital products, working with authors from manuscript proposal through publication Acquired titles as a senior development editor, maintaining the goals and budget of both a senior development editor and entry level acquisitions editor for several years before transitioning to full-time acquisitionsProvided critical feedback and critique on the manuscript to ensure technical accuracy, and an approach targeted to the audience of each project Managed multiple projects simultaneously against tight deadlines while also hiring and managing freelance technical editors and other personnel on each project