Luis Novo

Luis Novo Email and Phone Number

Head of Product | Experienced Business Analyst | Data Product Development for Marketing & Business Intelligence @ Diariomotor
santiago de compostela, galicia, spain
Luis Novo's Location
Greater La Coruña Area, Spain
Luis Novo's Contact Details
About Luis Novo

With over 15 years of experience in digital projects and data analysis, I possess strong analytical and problem-solving skills, which enable me to develop low-friction solutions for complex interaction environments. I possess a solid foundation in data analytics and have a proven track record of effectively transforming, summarizing and communicating data and insights to partners across Operations, Marketing, the Executive team, and other relevant business units. My comfort level extends to collaborating with both technology teams and non-technical business stakeholders, where I add value at understanding problems and devising a comprehensive analysis plan.My experience includes analyzing and modeling frameworks, where I've defined Key Performance Indicators (KPIs) and monitored business health metrics. I am deeply curious about the democratization of data in the business world, self-motivated, and adept at navigating situations where the perfect dataset is not immediately available, finding ways to unblock the roadmap and proceed with the analysis.I am proactive and thrive in fast-paced environments, with a strong commitment to continuous improvement. Additionally, I enjoy and find significant value in creating and optimizing Business Intelligence visualizations and dashboards, which highlight key insights for stakeholders throughout the organization. This approach not only supports data-driven decision-making but also enhances organizational understanding and strategic direction.

Luis Novo's Current Company Details
Diariomotor

Diariomotor

View
Head of Product | Experienced Business Analyst | Data Product Development for Marketing & Business Intelligence
santiago de compostela, galicia, spain
Website:
diariomotor.com
Employees:
22
Luis Novo Work Experience Details
  • Diariomotor
    Product Marketing Manager
    Diariomotor 2016 - Present
    Using a data-driven approach I lead projects through their lifecycle phases and define customer journey strategies to drive business growth. In collaboration with multidisciplinary teams, I translate business needs into technical requirements and perform advanced marketing data analysis impacting key KPIs.· Agile project management through a life-cycle of discovery, execution, launch, and iteration.· Define customer journey strategies through different phases: Acquire, Onboard, Adopt, and Expand.· Collaborate with cross-functional teams to identify business needs and translate them into technical requirements.· Work with stakeholders to translate their questions and hypotheses into business analysis that provide insights to impact decision making in main KPIs: CAC, ROAS, LTV, NPS· Perform in-depth business analysis utilizing advanced statistical methods, predictive modeling, and data mining techniques, with a primary focus on marketing data. · Build and maintain SQL-based data pipelines while creating dashboards using Power BI and Looker to effectively visualize key marketing metrics. · Conduct causal inference analysis to uncover correlations between marketing initiatives and business performance. · Develop ad hoc reports and data extracts to support decision-making across marketing and business functions. · Provide data-driven recommendations to enhance marketing processes and optimize campaign performance.
  • Godaddy
    Head Of Marketing Iberia
    Godaddy 2015 - 2019
    Reporting directly to CMO EMEA, I define the strategy and execution of both digital and offline marketing channels in a highly competitive market such as hosting, collaborating actively with the product and development team.· Product roadmap definition and management. Budget and deadlines supervision. QA.· Channel supervision: email marketing, partnerships, affiliate marketing, paid advertising, content marketing, SEO. · Definition and management of the marketing budget. · Creation of strategies to acquire new clients. · Analysis and optimization of customer life cycles (CLV). · Project management of customer experience optimization oriented to conversion and loyalty. · Coordination of product and development teams to ensure a consistent user experience · Definition of strategies and tactics based on statistical analysis of performance data. · Creation of measurement methodology and automated KPI reports.· Definition and creation of optimized and customized dashboards for stakeholders· Developing and sharing quarterly goals, objectives and key results (OKRs)· Definition of marketing strategies and processes· Weekly updates on marketing activities and results· Analysis and reports for quarterly business reviews
  • Dinahosting S.L.
    Head Of Marketing & Ux
    Dinahosting S.L. 2009 - 2015
    · Create and manage Marketing Plan and -Digital strategies.· Manage and optimize Digital Marketing budget and resources.· Plan and develope branding strategies.· Manage design and implementation (banners, rich media, videos…).· Manage and develope Social Media strategy.SEO + SEM———————————————————————· Analyze and increase web traffic and optimize current conversion rate.· Plan and develope SEO strategies.· Plan and develope goal-oriented SEM strategies and optimize ROI.· Definition, updating and optimization of content architecture.WEB ANALYTICS———————————————————————· Define metrics for control purposes. Design and develop statistical and measurement systems. KPI and goal definitions. · Custom dashboarding and reporting for a complete analysis, with actionable insights. UX/UI + CRO———————————————————————· UX research and optimization for website, landing pages, Control Panel and mobile apps.· Plan and implement A/B and multivariate tests, Focus Groups…· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.
  • Dinahosting S.L.
    Responsable De Análisis Web & Ux
    Dinahosting S.L. 2009 - 2010
    · Manage design and implementation (banners, rich media, videos…).· Analyze and increase web traffic and optimize current conversion rate.· Plan and develope SEO strategies.· Plan and develope goal-oriented SEM strategies and optimize ROI.· Definition, updating and optimization of content architecture.· Define metrics for control purposes. Design and develop statistical and measurement systems. KPI and goal definitions. · Custom dashboarding and reporting for a complete analysis, with actionable insights. · UX research and optimization for website, landing pages, Control Panel and mobile apps.· Plan and implement A/B and multivariate tests, Focus Groups…· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.
  • Dinahosting S.L.
    Head Of User Experience
    Dinahosting S.L. 2007 - 2008
    · Manage design and implementation (banners, rich media, videos…).· UX research and optimization for website, landing pages, Control Panel and mobile apps.· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.

Luis Novo Skills

Gui Kpi Dashboards Kpi Implementation User Experience Usabilidad Web Design Web Analytics Digital Marketing Google Adwords Seo Online Advertising Coaching Staff Marketing Digital Staff Supervision Omniture Experiencia Del Usuario Google Analytics Sem Marketing En Internet Excel Dashboards User Interface Design Project Management Webtrends Analytics Google Webmaster Tools Ppc

Frequently Asked Questions about Luis Novo

What company does Luis Novo work for?

Luis Novo works for Diariomotor

What is Luis Novo's role at the current company?

Luis Novo's current role is Head of Product | Experienced Business Analyst | Data Product Development for Marketing & Business Intelligence.

What is Luis Novo's email address?

Luis Novo's email address is lu****@****ail.com

What schools did Luis Novo attend?

Luis Novo attended Universidad De Santiago De Compostela, Universidad De Santiago De Compostela, Ucam Universidad Católica San Antonio De Murcia., University Of Cambridge.

What are some of Luis Novo's interests?

Luis Novo has interest in Ux/ui Design, Ui/ux Design, Web Analytics, Google Adwords, Google Analytics, Seo, Sem, Análisis Web, Ppc.

What skills is Luis Novo known for?

Luis Novo has skills like Gui, Kpi Dashboards, Kpi Implementation, User Experience, Usabilidad, Web Design, Web Analytics, Digital Marketing, Google Adwords, Seo, Online Advertising, Coaching Staff.

Who are Luis Novo's colleagues?

Luis Novo's colleagues are Alejandro Montejo Vivó, Pepe Giménez Vílchez, Laura Bastón Pazó, Javier Sanroman, Sergio Alvarez Gonzalez, Javier López Pérez-Bryan, Fernando Sanz Seco.

Not the Luis Novo you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.