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Using a data-driven approach I lead projects through their lifecycle phases and define customer journey strategies to drive business growth. In collaboration with multidisciplinary teams, I translate business needs into technical requirements and perform advanced marketing data analysis impacting key KPIs.· Agile project management through a life-cycle of discovery, execution, launch, and iteration.· Define customer journey strategies through different phases: Acquire, Onboard, Adopt, and Expand.· Collaborate with cross-functional teams to identify business needs and translate them into technical requirements.· Work with stakeholders to translate their questions and hypotheses into business analysis that provide insights to impact decision making in main KPIs: CAC, ROAS, LTV, NPS· Perform in-depth business analysis utilizing advanced statistical methods, predictive modeling, and data mining techniques, with a primary focus on marketing data. · Build and maintain SQL-based data pipelines while creating dashboards using Power BI and Looker to effectively visualize key marketing metrics. · Conduct causal inference analysis to uncover correlations between marketing initiatives and business performance. · Develop ad hoc reports and data extracts to support decision-making across marketing and business functions. · Provide data-driven recommendations to enhance marketing processes and optimize campaign performance.

Reporting directly to CMO EMEA, I define the strategy and execution of both digital and offline marketing channels in a highly competitive market such as hosting, collaborating actively with the product and development team.· Product roadmap definition and management. Budget and deadlines supervision. QA.· Channel supervision: email marketing, partnerships, affiliate marketing, paid advertising, content marketing, SEO. · Definition and management of the marketing budget. · Creation of strategies to acquire new clients. · Analysis and optimization of customer life cycles (CLV). · Project management of customer experience optimization oriented to conversion and loyalty. · Coordination of product and development teams to ensure a consistent user experience · Definition of strategies and tactics based on statistical analysis of performance data. · Creation of measurement methodology and automated KPI reports.· Definition and creation of optimized and customized dashboards for stakeholders· Developing and sharing quarterly goals, objectives and key results (OKRs)· Definition of marketing strategies and processes· Weekly updates on marketing activities and results· Analysis and reports for quarterly business reviews

· Create and manage Marketing Plan and -Digital strategies.· Manage and optimize Digital Marketing budget and resources.· Plan and develope branding strategies.· Manage design and implementation (banners, rich media, videos…).· Manage and develope Social Media strategy.SEO + SEM———————————————————————· Analyze and increase web traffic and optimize current conversion rate.· Plan and develope SEO strategies.· Plan and develope goal-oriented SEM strategies and optimize ROI.· Definition, updating and optimization of content architecture.WEB ANALYTICS———————————————————————· Define metrics for control purposes. Design and develop statistical and measurement systems. KPI and goal definitions. · Custom dashboarding and reporting for a complete analysis, with actionable insights. UX/UI + CRO———————————————————————· UX research and optimization for website, landing pages, Control Panel and mobile apps.· Plan and implement A/B and multivariate tests, Focus Groups…· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.

· Manage design and implementation (banners, rich media, videos…).· Analyze and increase web traffic and optimize current conversion rate.· Plan and develope SEO strategies.· Plan and develope goal-oriented SEM strategies and optimize ROI.· Definition, updating and optimization of content architecture.· Define metrics for control purposes. Design and develop statistical and measurement systems. KPI and goal definitions. · Custom dashboarding and reporting for a complete analysis, with actionable insights. · UX research and optimization for website, landing pages, Control Panel and mobile apps.· Plan and implement A/B and multivariate tests, Focus Groups…· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.

· Manage design and implementation (banners, rich media, videos…).· UX research and optimization for website, landing pages, Control Panel and mobile apps.· Create wireframes, prototypes and interface final designs for complex environments.· Effectively communicate conceptual ideas across the internal team.

Licentiate Degree, Physics

Master Of Science - Ms, Big Data

Master Of Science - Ms, Big Data Applied To Sports

Fce