Lisa Novy-Wikowski Email & Phone Number

Philadelphia, Pa, Us

Kalamazoo, Mi, Us

- Led a best-in-class Marketing Communications team for Stryker’s Joint Replacement Division’s three business units - Mako SmartRobotics™, Hips and Knees. Together with our brand team partners, we created powerful and strategic product-focused messaging and marketing communications plans to expertly achieve our division’s goals. Partnering with our channel experts, we flawlessly executed these plans in the U.S., and collaborated with our Joint Replacement colleagues to leverage them globally to emit a powerful, consistent brand voice across the world.- Partnered with SMEs across the business to develop systems and practices to increase the effectiveness and efficiency of our efforts

Kalamazoo, Mi, Us

- Developed and implemented multi-pronged marketing and communications plans- Collaborated with SME’s to create compelling, legal and regulatory approved, content around often complex data and product information to drive engagement, brand awareness and differentiation from competitors- Managed internal and customer communications about Mako Robotic-Arm Assisted Surgery- Conducted market research with outside firms and internally to gain insight on prospects and customers- Partnered with PR and social media teams to create engaging messaging- Created and maintained online content which supports Mako messaging- Designated as Stryker’s brand leader for the Joint Replacement Division -- Served as the go-to SME for all branding-related questions -- Conducted trainings throughout the division on Stryker’s visual and verbal brand guidelines and updates -- Collaborated with Stryker’s brand office team to help solve complex branding challenges which may have not been considered previously - Awards and recognitions: - 2018 Joint Replacement Division Performance Excellence Award (Joint Replacement Division leadership) - 2018 Brand Leader of the Year (Stryker's Marketing Council) - 2018 recognition for marketing excellence for a product launch, Mako Total Knee launch team (Stryker's Marketing Council)

Kalamazoo, Mi, Us

- Awards and recognitions: - 2016 Joint Replacement Division President's Award for outstanding achievements

Kalamazoo, Mi, Us

- Responsible for oversight of design, creative execution, branding and internal and external communications, including employee engagement, literature content review and corporate guideline adherence. Lead/maximize agency/vendor relationships.- Communicate about highly complex products to audiences with a varied range of understanding of science.- Translate brand strategies into innovative and effective multiple-channel campaigns for multiple audiences.- Effective member of cross-functional/divisional teams including leadership, HR, sales, sales training, medical, legal, and regulatory affairs.- Awards and recognitions: 2009 "Peer" award- Managed two

Charlottesville, Va, Us

Vice President of Marketing (May 2006 - July 2008):Led marketing for chain, with direct reports including Membership Sales and Marketing at the West Chester, PA, facility, plus marketing teams in the company's two Virginia clubs.Assistant General Manager (January - November 2008):Served as second-in-command for private, 11,000+ member, full-service, 130,000 sq. foot healthy-lifestyle complex, with direct reports including Marketing, Membership Sales, Food Services and Group Exercise.

Moorestown, Nj, Us

Directed marketing efforts for the world's largest designer and retailer of maternity apparel, with 1531 maternity locations, including 760 stores under the names of Motherhood Maternity(R), A Pea in the Pod (R), Mimi Maternity(R), and Destination Maternity(R), destinationmaternity.com, and distribution in Kohl's stores throughout the Unites States through a licensing agreement.- Managed team of four

Brampton, Ontario, Ca

Maximized a $5MM+ traffic-driving marketing budget in a very competitive environment for this 2,000+ store video game specialty retailer.- Added the term Guerrilla Marketing to the vocabulary of all store and field team members, including my creation of a "Guerrilla Marketing Handbook" that created a new standard operating procedure for all stores. - Created a turn-key grand opening marketing process for the opening of 300+ new stores annually.- Launched and had oversight for seven figure revenue-generating benchmark programs, like loyalty/CRM program (EB Edge), monthly magazine (GMR), and Synapse Magazine Rewards Program.- Managed self, and two others

Directed all marketing and sales support efforts for the Franklin Mint's retail, wholesale and corporate gift channels with a budget of $2MM.- Managed self, and two others

Stamford, Ct, Us

Managed a fifteen-member marketing, sales and reservations team, based in St. John, USVI, and the U.S. mainland - overseeing all group, corporate, catering and leisure sales and marketing efforts.

Us

Managed a seven-member corporate and regional marketing team and a $3MM+ annual budget to promote this luxury, duty-free company's 26 boutiques throughout the Caribbean and Alaska.

Developed and grew five-member sales and marketing team and strengthened international markets for this upscale, private resort.