Lisa Novy-Wikowski Email and Phone Number
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With a strategic and passionate approach, I lead communications and teams that drive growth, elevate brand presence, and pioneer new market categories. From crafting internal and external messaging to spearheading award-winning campaigns and industry strategies, I build impactful creative and narratives that resonate across all channels. My expertise in cross-functional collaboration, agency partnerships, brand voice establishment, and data-driven tactics has consistently delivered success and amplified brand awareness. This approach has played a pivotal role in launching and developing the Mako Robotic-Arm Assisted Surgery brand for Stryker globally and enhancing TELA Bio’s reputation as a leader in soft-tissue innovation, supporting surgeons in reducing patients' long-term exposure to permanent synthetic materials.Key strengths:Leading internal and external product, company and leadership communicationsManaging and selecting external agenciesDriving integrated communications strategies and tactics that enable the achievement of growth trajectory, business objectives and expanded brand awareness in the marketBuilding brand awareness and reputation in marketLeading and developing successful teamsMaximizing Industry Meeting Strategy and PresenceExperiential internal and external event and activation strategy and planningDeveloping award-winning messaging and campaignsBudget disciplineCollaboration across all departmentsEstablishment of company brand voice and guidelinesData driven approachMarketing operationsCorporate branding and messaging
Stryker
View- Website:
- stryker.com
- Employees:
- 48790
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Director, Events And Experiences | Ortho TechStrykerPhiladelphia, Pa, Us
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Director Marketing CommunicationsTelabio Jun 2022 - Present
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Senior Manager, Marketing CommunicationsStryker Apr 2020 - Jun 2022Kalamazoo, Mi, Us- Led a best-in-class Marketing Communications team for Stryker’s Joint Replacement Division’s three business units - Mako SmartRobotics™, Hips and Knees. Together with our brand team partners, we created powerful and strategic product-focused messaging and marketing communications plans to expertly achieve our division’s goals. Partnering with our channel experts, we flawlessly executed these plans in the U.S., and collaborated with our Joint Replacement colleagues to leverage them globally to emit a powerful, consistent brand voice across the world.- Partnered with SMEs across the business to develop systems and practices to increase the effectiveness and efficiency of our efforts
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Senior Marketing Communications ManagerStryker Jul 2017 - Nov 2021Kalamazoo, Mi, Us- Developed and implemented multi-pronged marketing and communications plans- Collaborated with SME’s to create compelling, legal and regulatory approved, content around often complex data and product information to drive engagement, brand awareness and differentiation from competitors- Managed internal and customer communications about Mako Robotic-Arm Assisted Surgery- Conducted market research with outside firms and internally to gain insight on prospects and customers- Partnered with PR and social media teams to create engaging messaging- Created and maintained online content which supports Mako messaging- Designated as Stryker’s brand leader for the Joint Replacement Division -- Served as the go-to SME for all branding-related questions -- Conducted trainings throughout the division on Stryker’s visual and verbal brand guidelines and updates -- Collaborated with Stryker’s brand office team to help solve complex branding challenges which may have not been considered previously - Awards and recognitions: - 2018 Joint Replacement Division Performance Excellence Award (Joint Replacement Division leadership) - 2018 Brand Leader of the Year (Stryker's Marketing Council) - 2018 recognition for marketing excellence for a product launch, Mako Total Knee launch team (Stryker's Marketing Council)
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Marketing Communications ManagerStryker Jan 2015 - Jul 2017Kalamazoo, Mi, Us- Awards and recognitions: - 2016 Joint Replacement Division President's Award for outstanding achievements
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Manager, Marketing CommunicationsStryker Jun 2011 - Jan 2015Kalamazoo, Mi, Us
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Marketing Communications ManagerOrthovita Apr 2009 - Jun 2011- Responsible for oversight of design, creative execution, branding and internal and external communications, including employee engagement, literature content review and corporate guideline adherence. Lead/maximize agency/vendor relationships.- Communicate about highly complex products to audiences with a varied range of understanding of science.- Translate brand strategies into innovative and effective multiple-channel campaigns for multiple audiences.- Effective member of cross-functional/divisional teams including leadership, HR, sales, sales training, medical, legal, and regulatory affairs.- Awards and recognitions: 2009 "Peer" award- Managed two
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Vp Of Marketing/Assistant General ManagerAcac Fitness & Wellness Centers May 2006 - Nov 2008Charlottesville, Va, UsVice President of Marketing (May 2006 - July 2008):Led marketing for chain, with direct reports including Membership Sales and Marketing at the West Chester, PA, facility, plus marketing teams in the company's two Virginia clubs.Assistant General Manager (January - November 2008):Served as second-in-command for private, 11,000+ member, full-service, 130,000 sq. foot healthy-lifestyle complex, with direct reports including Marketing, Membership Sales, Food Services and Group Exercise. -
Director Of MarketingDestination Maternity Corp (Motherhood Maternity® And A Pea In The Pod®) Nov 2005 - May 2006Moorestown, Nj, UsDirected marketing efforts for the world's largest designer and retailer of maternity apparel, with 1531 maternity locations, including 760 stores under the names of Motherhood Maternity(R), A Pea in the Pod (R), Mimi Maternity(R), and Destination Maternity(R), destinationmaternity.com, and distribution in Kohl's stores throughout the Unites States through a licensing agreement.- Managed team of four -
Director Of MarketingEb Games Jan 2001 - Nov 2005Brampton, Ontario, CaMaximized a $5MM+ traffic-driving marketing budget in a very competitive environment for this 2,000+ store video game specialty retailer.- Added the term Guerrilla Marketing to the vocabulary of all store and field team members, including my creation of a "Guerrilla Marketing Handbook" that created a new standard operating procedure for all stores. - Created a turn-key grand opening marketing process for the opening of 300+ new stores annually.- Launched and had oversight for seven figure revenue-generating benchmark programs, like loyalty/CRM program (EB Edge), monthly magazine (GMR), and Synapse Magazine Rewards Program.- Managed self, and two others -
Director Of Retail MarketingThe Franklin Mint Sep 1999 - Jan 2001Directed all marketing and sales support efforts for the Franklin Mint's retail, wholesale and corporate gift channels with a budget of $2MM.- Managed self, and two others
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Director Of Sales & Marketing-The Westin Resort, St. John UsviStarwood Hotels & Resorts Apr 1998 - Sep 1999Stamford, Ct, UsManaged a fifteen-member marketing, sales and reservations team, based in St. John, USVI, and the U.S. mainland - overseeing all group, corporate, catering and leisure sales and marketing efforts. -
Divisional Vp MarketingLittle Switzerland Oct 1996 - Apr 1998UsManaged a seven-member corporate and regional marketing team and a $3MM+ annual budget to promote this luxury, duty-free company's 26 boutiques throughout the Caribbean and Alaska. -
Director Of Sales & MarketingSapphire Beach Resort & Marina Jan 1992 - Oct 1996Developed and grew five-member sales and marketing team and strengthened international markets for this upscale, private resort.
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Director Of Sales & MarketingTrelawny Beach Hotel 1988 - 1993
Lisa Novy-Wikowski Skills
Lisa Novy-Wikowski Education Details
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Rutgers UniversityJournalism And Urban Communications
Frequently Asked Questions about Lisa Novy-Wikowski
What company does Lisa Novy-Wikowski work for?
Lisa Novy-Wikowski works for Stryker
What is Lisa Novy-Wikowski's role at the current company?
Lisa Novy-Wikowski's current role is Director, Events and Experiences | Ortho Tech.
What is Lisa Novy-Wikowski's email address?
Lisa Novy-Wikowski's email address is li****@****ker.com
What is Lisa Novy-Wikowski's direct phone number?
Lisa Novy-Wikowski's direct phone number is (269) 385*****
What schools did Lisa Novy-Wikowski attend?
Lisa Novy-Wikowski attended Rutgers University.
What skills is Lisa Novy-Wikowski known for?
Lisa Novy-Wikowski has skills like Marketing Communications, Marketing, Email Marketing, Marketing Management, Leadership, Strategy, Management, Sales, Market Planning, Product Management, New Business Development, Guerrilla Marketing.
Who are Lisa Novy-Wikowski's colleagues?
Lisa Novy-Wikowski's colleagues are Grace Beck, Muhammed Gümüşgöz, Lydia Johnson, Connor Grieco, Samantha Keough, Leandro Sibona, Stephanie G..
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