Lindsay Shingledecker Email & Phone Number

St Louis, Mo 63141, Mo, Us

St Louis, Mo 63141, Mo, Us

Woodland Hills, Ca, Us

Woodland Hills, Ca, Us

• Develop, assemble, assess, and distribute monthly scorecards of enterprise marketing KPIs and supporting metrics. Currently working cross-functionally to develop the 2018 scorecards.• Administrator for the marketing calendar and workflow tool (Percolate). Key leader in training marketing users, strategy and implementation of process optimization, and ensure all workflows are progressing within our approval process for 100+ marketing users.• Work with our Procurement department to assist with all marketing vendor renewal and developing an annual internal review process within the marketing department for 100+ vendors.

Anywhere, Us

• Administrator for marketing automation system (Marketo) as well as the strategy and implementation for all marketing program usage and structure as well as lead scoring, reporting and lead lifecycle model and the automation of our MQL process and lead handoff.• Administrator for customer relationship management system (Salesforce) as well as, but not limited to, all reporting for marketing and sales executive management, territory and lead assignment management, sales assistance with using the tool and troubleshooting, managed the integration between Salesforce and Marketo to ensure smooth transitions, and adding new fields and process steps for the sales team.• Administrator for the billing and finance software (Zuora). Created new products within the system for the sales team to quote prospects. Created new templates for sales quotes. Managed the quoting process and ensured clients were being properly billed/assisted the finance team when needed.• Created a weekly dashboard presented to the company’s executive team showing lead performance and flow.• Managed vendors for different tools used by sales and marketing – LinkedIn Sales Navigator, SalesLoft, LeadSpace among others.

Boston, Massachusetts, Us

• Strategy and planning for marketing automation system (Marketo), including program usage and structure, lead scoring, reporting, lead lifecycle model among others.• Collaborate with sales and inside sales managers to optimize processes and ensure the processes are being followed.• Training for inside sales teams on Salesforce processes and Marketo Sales Insight.• Pipeline reporting including status of leads, meetings created by the inside sales team and opportunity analysis• Event planning for Customer Advisory Board and Technical Advisory Board meetings and roadshows.• Data management and cleansing.• All other reporting and analytics for marketing – including marketing campaign ROI and opportunity attribution (through Marketo).• Work with various vendors and maintain good relationships – conference/event organizers, graphic designers, marketing automation vendor, CRM vendor and other tools.• All Latin American marketing programs

Christchurch, Nz

Responsibilities include:* Managing tradeshows, sponsorships and partner events in the USA, UK, Australia, and Brazil.* Managing and setting goals for PR activities in the Australian market.* Developing and implementation of email nurture programs in marketing automation systems.* Assisting in the development and implementation of sales lifecycle and lead scoring.* Managing CMS - updating content and images and re-designing pages using HTML and CSS.* Managing CRM system - cleaning data, creating reports and dashboards, adding and changing fields, and other administrative duties.* Implementing, integratng and managing marketing automation systems (Eloqua and Marketo).* Creating and implementing lead generation campaigns including webinars, advertising and offer emails.

Christchurch, Nz

Responsibilities include:- Coordinated all US tradeshows and partner events.- Assisted in email creation for nuture program, monthly newsletter, and other email offers for content download or event invitations.- Updated basic website content with press releases, US events, partners and customers.- Coordinated customer involvement for podcasts, tradeshow speaking opportunities, and advertising.- Assisted in advertising creating for print and digital.- Produced powerpoint presentations for CEO and senior management.

Honolulu, Hawaii, Us

Responsibilities include:- Cash handling - including deposits, withdrawals, large change orders, as well as, assisting with balancing the vault daily- Customer service - assisting customers with their accounts including deposits, transfers, international wires, credit card advances, and balance issues.

B.Com, Marketing

Diploma