Lead strategy, execution, and advanced analytics for North America in addition to primary oversight of program budget. Built a team of marketing specialists to scale the execution of marketing campaigns and tactics, driving efficiency and effectiveness through continual data feedback on campaign performance and return on marketing investment.

Lead marketing operations, marketing tech stack, and analytic efforts in North America. Team is focused on the growth and scaling of marketing revenue through best in class processes, technology, and enablement. Partner with demand generation team, field marketers, partner marketers and account based marketers.

Analyst serving Red Hat global marketing through the discovery and delivery of customer-centric intelligence with action recommendations to grow market share where the greatest opportunities exist. Implemented predictive analytics program to enable marketers to apply new method for making marketing business decisions.Conducted primary and secondary research to generate integrate buyer personas to foster customer-centric marketing.

Provide quantitative support and strategic perspective to People Team partners. Responsible for developing stories with meaningful insight from data and make critical recommendations for leadership.• Serve as an expert for leadership on the complete cycle of talent analytics enhancing workforce planning and management processes• Develop analytics, forecasts, and dashboards aiding in business decisions and provide actionable tasks supporting the best in class talent acquisition strategies• Lead benchmarking and competitive analysis to inform leaders of best in class practices to build an effective and competitive workforce• Partner with Finance to build a long term strategy for workforce planning, forecast future talent needs of business areas by skill set and geography• Deliver business requirements to IT and collaborate to provide enterprise wide reporting, dashboard, and data integration solutions• Collaborate with leaders to develop measurement strategies and provide regular consultative analysis• Build framework for data governance, develop capability and maturity model, create business case and build out project plan and resource models

Supported the global learning delivery and operations functions at Red Hat University (RHU). Responsible for delivery management, scheduling, student registration, instructor support, event coordination, budget tracking and report management. • Communicated with RHU management and associates to ensure training delivery needs are met in an efficient manner• Developed budget tracking method in partnership with finance to effectively track and report costs • Analyzed budget to actuals on a monthly basis and presented to senior level management• Managed content within the learning management system (LMS) and content repositories• Executed administrator tasks within LMS

Oversaw development, growth, and operations of new tile division. Formulated and implemented sales processes and commission schedules. Reported to and advise executive level management on financials. Streamlined sales processes with company objectives to produce quality in the most effective manner. Frequently evaluated processes and implemented necessary changes. Managed vendor relationships including negotiating accounts terms and purchasing contracts.