Xuân Phương Lâm Nguyễn Email & Phone Number

Ho Chi Minh City, Vietnam

Scope of work - Manage Social Media Activities of 4 brands: Think8 (Blockchain), Strawberry & Luv (Retail), HiPB Coffee (F&B), SantaPocket (Technology).Lead a team of 5 people in executing, operating, and supporting e-commerce activities.- Devise appropriate marketing and communication plans (1-month plan, 6-month plan, Holiday campaign,..).- Improve online/offline branding performance by creating relevant content (POSM, SEO, website materials, etc.).- Work with relevant parties to develop script ideas and monitor filming/shooting progress.- Coordinate and operate activation activities (Launching, Kick-off event, Display event,..).Key achievements- SantaPocket - Worked within a team to execute marketing activities, and generated a 180% increase in monthly revenue in 6 months.- SantaPocket - Created the mobile application campaign, increasing the number of users participating 5 times. - Strawberry & Luv - Led Valentine's campaign, increasing revenue growth by 500%.

Scope of work- Managed Social Media Activities of 3 brands: 26 Topaz Hotel, TPI Group, YeahFit EMS Training Center.- Planned and executed 02 display events at SECC from conceptualization to implementation.- Collaborated with the ads team to support paid social media advertising campaigns.- Monitored, analyzed, and reported on key social media metrics and KPIs to assess the effectiveness of social media efforts and make result-driven decisions.Key achievements- 26 Topaz Hotel - The Tet campaign contributed to an increase in revenue of 15% by reinforcing the brand by redesigning the hotel identity and executing online marketing campaigns. - 26 Topaz Hotel - Improved customer service by implementing a CRM, and a Loyalty Program. Over 95% of customers use the service 2 times or more.

- Built a new Sales & Marketing team of 3 people to manage, implement, and optimize the customer journey- Assisted in the distribution of subscriber newsletters and information- Contributed to internal reports- Created content for social media channels

Long An, Vietnam

- Maintain employee data and kept updated accounts of all employment records. - Assist in recruiting new employees and schedule interviews for job applicants. - Administer payroll information, compensation materials, and benefits programs. - Review staff monthly vacation reports.