Loa Fridfinnson Email & Phone Number

Vancouver, Bc, Ca

Vancouver, B.C

Effectively targeting your ideal customer online and offline, and making a meaningful connection gets their attention. Building relationships starts with gaining awareness, and a compelling brand achieves the engagement required for the customer to take the next step in their buying journey. My team and I support small to medium-sized companies in reaching their business goals by:- Assessing market opportunity, competitive advantage and existing marketing efforts- Identifying the client's ideal customer and market segments- Developing / fine-tuning core messaging in the visual medium and written word- Creating a marketing strategy and road map with practical steps- Increasing market presence through engaging messaging, design and automation- Building mobile-enabled websites and related content that engages an audience- Creating email marketing templates and content for consistent outreach and to maintain top of mind- Developing social media and engagement strategy to build relationships, customers and referrals- Implement online advertising to target and attract the right people with the right message- Utilize analytics to understand what's working versus what can be enhanced in outreach efforts- Provide training and coaching to clients on the basic fundamentals of marketing and digital mediaKeywords: Brand Identity, Online Marketing, Internet Marketing, Social Media Marketing, Investor Relations, Integrated Marketing, Public Relations Specialist, Trainer & Speaker.

British Columbia, Canada

Through on-nation workshops and online instruction, I share marketing and sales knowledge that gives Indigenous entrepreneurs the guidance and know-how to start and grow companies that they can be passionate about. Participants learn how to identify a market need, communicate their company's value, establish a brand and reach out to their ideal customer through a multi-channel marketing approach. I've taught over 650+ Indigenous entrepreneurs, worked with many prominent nations in B.C. and taught for the largest Indigenous-owned company in Alaska. I've had 6 participants become winners at the B.C. Indigenous Business Awards since 2012 with another student being recognized in 2019's award ceremony for Young Entrepreneur of the Year.Empowering people to do what they love by building businesses that contribute to their local community is a very rewarding experience. I'm looking forward to empowering more Indigenous entrepreneurs and communities to increase their economic growth.

Vancouver, Canada Area

For over 20 years I've assisted public and private companies in growing their businesses by telling their stories in an exciting way that gets on the radar of target media and investor audiences. A few outcomes of 6-month to year-long campaigns include:- Increased analyst and media coverage reaching financial, trade and business media •- Provided increased exposure to retain an appropriate market value for public companies- Created new interest from retail and institutional investors worldwide- Prevented potential liability from rumours and vagueness through clear and transparent messaging- Delivered clients' stories in a way that positioned them as experts and managed that reputation- Gained competitive advantages for clients through increased visibility and stronger public image- New doors opened for client businesses with increased interest in their business from all stakeholders.Keywords: Investor Relations (IR), Public Relations (PR), Public Relations Consultant, Public Relations Consulting, PR Agency, PR Consultant, PR Consulting., Public Relations and Social Media Consultant.

Created and managed diversified portfolios locating financial products suitable to the individual’s investment needs and risk tolerance.Selected Contribution:• Developed diversified portfolios resulting in substantial gains in clients’ asset value• Extensive research of all asset classes suitable for client needs• Trading and account management• Client communications and consultation

Marketing Management

Strategy Planning And Design

Areas covered: - Critical strategy concepts and practices used by successful organizational leaders - Strategic planning framework.