Loan Doan Email and Phone Number

• Enforce brand compliance throughout all communication channels of Toong and all brands under GốcCreation;• Develop communication plans including goals, budget, and tactics;• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media;• Manage, review, and create content across all communication channels;• Schedule events, workshops, exhibitions for Toong’s partners;• Work closely with CEO, Marketing team, and external partners in conceptualizing and coordinating with related groups to implement various community activities, bringing transforming experience for Toong’s members;• Leverage existing media relationships and cultivate new contacts within business and related media;• Evaluate opportunities for partnerships and sponsorships on an ongoing basis;• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them;• Keep track of market reactions, trends, and changes in the domestic and international economies in order to propose an effective communication plan to the CEO, elevating the Toong brand and other brands under the management of GốcCreation.• Build brand differentiation plan and monitor all GốcCreation’s brands health index;

Major responsibilities for team operation: - Follow school expectations, lead Marketing & communication projects, and conduct feasibility studies.- Identify new business opportunities, pitch ideas, promotions, and campaigns to brand awareness and support Admission.- Structuring and implementing MKT & PR campaigns (online and offline) and 360 media content under the school’s key objectives- Analyze and advise BOD in marketing/advertising strategies.- Create ideas, plan and implement marketing programs; analyze and evaluate the actual effectiveness of the programs;- Develop and manage marketing materials, including website, SEO, Facebook, brochure, leaflet, news releases, articles, school events. - Develop and maintain a relationship with school partners.- Develop and operate the team management process. - Manage and supervise the production of multimedia materials. - Responsible for budget management and communication crisis solutions.Besides, I directly manage a wide range of Marketing & PR for several hospitality brands in Amanaki Group, as Amanaki Saigon Boutique hotel, Amanaki Saigon Suites.

Work as the key manager of the Communication team, involving and managing multiple client accounts. I directly manage wide range of clients, propose strategy/ plan and handle their public reputation through several PR & communication campaigns, as: - Education: Embassy Education Group (Soul Academy, Little Em’s pre-school and Reggio Emilia Approach); AMPA Education (iNGO Organization), LYRICÍST.- Business, Luxury & Lifestyle: Eurasia Concept, Union Square. - Arts & Culture: Countdown Lights in Nguyen Hue Boulevard, Soul Live Projects, SPYO (Saigon Philharmonic Youth Orchestra), SCBC Vietnam (Saigon Contemporary and Ballet Dance Company), artist Thanh Bùi, artist Do Hai Anh, artist Alexander Tú, Trịnh Công Sơn programs. - Media: HTV3 DreamsTVMajor responsibilities for team daily operation: - Develop and operate management process. - Understand client's expectation, lead communication projects and conduct feasibility studies.- Structuring and implementing PR campaigns and 360 media content under client’s key business objectives- Develop and manage media materials, including news releases, articles, events such as press conference, media tour, promotional events. - Develop and maintain relationship with media network- Liaise with clients and act as key point of contact with a support of junior consultants.- Identify new business opportunities, pitch ideas, promotions and campaigns to clients.- Manage and supervise the production of promotional videos, photographs and multimedia materials. - Responsible for budget management and communication crisis solutions

Work as the key member of the team, involving and managing multiple client accounts. I directly manage wide range of clients, handle their public reputation through several PR campaigns. My accounts as: DHL ecommerce, FedEx Trade Networks, Princess Cruise, Royal Haskoning, Eurasia Concept, Toshiba, Cathay Pacific, Canon.- Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives- Develop media materials, including news releases, articles and other written materials- Develop and maintain relationship with media network- Liaise with clients and act as key point of contact in support of junior consultants.- Identify new business opportunities, and sell ideas, promotions and features to clients- Organize and manage client events, including press conferences, media tour, and promotional client events.- Manage and supervise the production of promotional videos, photographs and multimedia programmers.- Responsible for budget management and communication crisis solutions.

I am a main person responsible for developing media database & relationship for new product named MediaPortal (MP) in Vietnam. It is the Intelligence platform helps client who are PR Agency manage their connection with media influencers, journals, editors in several fields. Working on www.mediaportal.com, they can do monitor, analyze & report on their media coverage. MediaPortal (MP) was launched in 6 South East Asia countries from Jan 2015. Before, it was succeeding in Australia and New Zealand. My goal is developing the solid media list with personal contacts of all media outlets in Vietnam; make sure our client can hit all News desks in Vietnam.

Planning & managing PR campaigns for Gosto & Biti’s. They are the famous local shoes & accessories brands. I also do writing PR articles, building media relationship, supporting marketing dept. to hit Digital (social, online article, viral clip…)

Work as Lifestyle Producer and Project Producer at Yahoo! Vietnam

Producer at YAN TV Production Manager at Blue Ocean ProductionPR Executive at WMC Group - Windsor Property Management Group Corporation

- Story Producer at Reality show 'Amazing race', season 1- Senior Producer at MTV Vietnam Channel

Editor in Duyen Dang Vietnam magazine.

Scriptwriter & Producer at Talk show 'Suc Song Moi'

Fulltime Journalist at Doanh Nhan Sai Gon Businesman magazine and Interior magazine

• Developing, managing and promoting image of Hyundai and Hyundai Vinamotor in Vietnam. • PR planning and execution within the budget. • Support sale & service operations as well as marketing, human resources and spare parts operations too, ect... • Developing the Communications tools• Developing Corporate PR Communication, Internal and External Public relation, include organizing customer events, press conferences, corporate meeting.• Manage plans of the sponsors, social charity contributions, CSR campaigns.• Writing speeches, Press releases, newsletters and sponsor articles.• Managing company's image and information on monthly Newsletters, Corporate Communications tools• Direct report for Marketing manager and Business Director