Lobber Levin Email & Phone Number

Gentofte Municipality, Dk

I facilitate workshops, define and refine consumer brands, and find their core brand essence. I also write brand narratives and define brand values and their reasons for being. I sometimes joke about being a brand psychiatrist, but that's really an adequate description of what I do. Furthermore, I often define a brand's communication platform (tonality, message hierarchy, POS, etc.) to help future campaigns stay on-brand. In short, I turn products into brands.

Most companies I work with have lost sight of why they are doing the things they originally set out to do. They are busy making ends meet which I really do respect. However, defining your reason for existence can be worthwhile, and every company has it embedded into their DNA already. All it takes is an authentic narrative with a clear brand essence (purpose). Combined with a realistic set of KPI’s it will sharpen company culture and bottom-line figures significantly. Recent books: Author: 'Corporate Innovation 101' Ghostwriter: Purpose - simply good business

Copenhagen Area, Capital Region, Denmark

With a luxury boutique hotel like Sanders, people need to decide on going to the hotel first, and the destination second. This makes the hotel attractive all year round, as cultural happenings are always going on, and changing with the seasons. This way, we create traditions over time, something regular guests already cherish. The whole communications aspect of PR and Marketing originates around cultural traditions, and finally, the internal values of the staff need attention. Hospitality is truly very dynamic, and an exciting industry. Main responsibilities: - Overall Brand Strategy - Define and Refine Concepts - Internal Communication - Press Inquiries and Events- Overall Marketing Initiatives

Bridging the gap between official branches and a new digital product ensuring a smooth transition, understanding, and common acceptance of the new 'home journey' platform everywhere in the organisation. Main responsibilities: - Sub-Brand Strategy- Product Roll-Out- Content Strategy & Creation- Change Management

Copenhagen Area, Denmark

User innovation through design thinking. Responsible for the brand positioning of Hatch and Bloom, all copywriting and several key clients, incl. OPI's.Main responsibilities: - Product Innovation - Insights & Strategy - Copywriting

Copywriter and creative on several clients, including Stimirol, Kraft Foods, Royal Unibrew and British American Tobacco.

Account Manager for McDonald's. Worked with the McDonald's team on a daily basis.

Cand.Soc, Marketing & Communication

Master'S Degree, Mass Communication/Media Studies