As a Project Specialist at Philip Morris International (PMI), I work with the Brand and Content team to create and execute innovative campaigns that promote the company's vision and products. I contribute to the development and implementation of the brand strategy, content creation, and digital marketing, using my skills in English, marketing, and leadership.I am also a master's student at Sapienza Università di Roma, pursuing a degree in Media, Comunicazione Digitale e Giornalismo. I have a strong interest in the fields of media, communication, and journalism, and I have enhanced my knowledge and competencies through academic projects and international experiences. I studied abroad at the University of Bergen for six months, where I improved my English proficiency and gained exposure to different cultures and perspectives. I also received a merit-based scholarship for my Erasmus exchange program. My goal is to combine my passion for media and communication with my professional experience at PMI, and to contribute to the company's transformation and growth.