Lobna El Shafie Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Following the move of Tumblr to new Parent company Automattic;Crafted the foundational systems, tools, processes, and insights that ensure a brand new Tumblr Sales org can drive effective and efficient performance and delivery of ad campaigns. Drive constant improvements in process, performance, optimization, and innovation on the Tumblr brand. Partner with leadership and teams across Tumblr, as well as external partners to ensure operational excellence and maximize revenue.

London, United Kingdom

Head of Tumblr for all non-US markets, maximizing monetization through tailored advertising solutions, and working on global Tumblr launches.

London, United Kingdom

Delivered post-acquisition training of talent, direction setting and strategy - Additionally as part of new RYOT's leadership team, fortified the social element of our offering by weaving Tumblr's story into that of RYOT's for a well-rounded client solution. Introduced scalable turnkey brand solutions with 0 dev cost, and the first Tumblr event outside of the US in Seen: A Mental Health Exhibit featuring AR-activated art to increase awareness of Mental Health

Commercially launched Tumblr in Europe, the Middle East & Africa; incl strategy, GTM, training.Recruited/trained team of seven with aim of taking US-driven Tumblr product and launching across EMEA region, driving Pricing, Ad Operations, Training and Sales functions.Developed go-to-market strategy, ad product portfolio and sales collateral, and headed up award-winning client deals/campaigns.

London, United Kingdom

Led both ad product, and monetization of consumer products across EMEA - including e.g. launching 14 international digital magazines, 11 Y! homepagesFollowing closure of Cairo office, relocated to UK into a newly created position and promoted to next level up, responsible for the facilitation of ad products in conjunction with sales. Launched 14 international digital magazines overhauling existing Yahoo sites into glossy digital magazine format.As result of success, made strategic… Show more Led both ad product, and monetization of consumer products across EMEA - including e.g. launching 14 international digital magazines, 11 Y! homepagesFollowing closure of Cairo office, relocated to UK into a newly created position and promoted to next level up, responsible for the facilitation of ad products in conjunction with sales. Launched 14 international digital magazines overhauling existing Yahoo sites into glossy digital magazine format.As result of success, made strategic move across to new Advertising Solutions Team, worked on launch of mini magazines and customised solutions for prestigious international brands. Show less

Cairo

Monetization efficiency for Display advertising in MENA, that then grew to include European expansion markets, and finally to include the full EMEA region.Joined one year after Yahoo launched in Egypt and assisted local teams to understand Middle East markets, within six months took on rest of EMEA. Re-launched Yahoo websites (Sports, Music, Travel, Finance, Screen.. etc) in EMEA with faster builds and simplified content pages.Took on entire EMEA advertising decision making… Show more Monetization efficiency for Display advertising in MENA, that then grew to include European expansion markets, and finally to include the full EMEA region.Joined one year after Yahoo launched in Egypt and assisted local teams to understand Middle East markets, within six months took on rest of EMEA. Re-launched Yahoo websites (Sports, Music, Travel, Finance, Screen.. etc) in EMEA with faster builds and simplified content pages.Took on entire EMEA advertising decision making following management departure, promoted rich media focus, and evolved new ad formats. Show less

Cairo, Egypt

Key role in young start-up, a specialized gourmet food provider with initially one store (three at peak), led launch of new webstore and established social media presence on Twitter, Facebook and then-new Google+. Collaborated with other brands that targeted affluent clientele. Launched several new products including packaging and promotion, and using Microsoft RAMP designed and developed an entire reporting suite for business.

Cairo, Egypt

• Evaluated 36 competitors’ offerings, & investigated trends in the market mainly in pricing & selling points• Recommended strategies for further growth of the firm in the Egyptian Real Estate Market • Monitored & reported the ‘current events’ in the Real Estate Market in Egypt on a weekly basis• Coached new interns on the specifics of our role in the internship, and on details about the Market

Cairo, Egypt

• Taught groups of up to 25 children Thinking & Social skills & Emotional Intelligence through interactive play• Executed events to communicate MindLab’s philosophy & methods to parents, schools, teachers & children, resulting in increasing classes from 2/week to 15/week in less than 6 months.• Created & managed event programs, locations, invitees, material & items needed, content, & floor plans• Managed the relationships with freelance designers, location providers & parents of the… Show more • Taught groups of up to 25 children Thinking & Social skills & Emotional Intelligence through interactive play• Executed events to communicate MindLab’s philosophy & methods to parents, schools, teachers & children, resulting in increasing classes from 2/week to 15/week in less than 6 months.• Created & managed event programs, locations, invitees, material & items needed, content, & floor plans• Managed the relationships with freelance designers, location providers & parents of the children Show less

* Designed and implemented a database for applicants to stop double contacting the same candidate. * Administered 3 assesment centres for internal candidates* Provided feedback reports for rejected candidates from the assesment centres done May through August.* Screened & sorted over 2000 resumes.* Contacted applicants for interviews for two positions with multiple openings

Bachelors Of Business Administration. Honours., Marketing

Activities and Societies: AYB, Glow, HIH, FED, SU, Carnival, Think Tank

Semester Abroad, Marketing