Louise Chaplin Email & Phone Number

London, GB

London, England, United Kingdom

London, United Kingdom

Clients: HSBC, Wilkinson sword and Wagamama

Client: Unilever- DIG (Persil, OMO, Surf) and SpreadsResponsible for developing global FMCG campaigns across digitalRunning integrated global projects end-to-end – from strategic development through to implementation and delivery

• As senior account manager, I was part of a team responsible for managing the creation and successful implementation of TalkTalk’s CRM program, looking at all the touch points where customers experience the brand.Key.
• Writing copy, design and creative briefs and leading them from briefing to production and delivery
• Coordinating and managing internal and client approvals of campaign documentation (briefs, specifications), all work in progress, final artwork and production proofs
• Creation and maintaining of timing / project plans, gaining the appropriate inputs from creative and relevant department heads
• Resource scheduling with traffic department
• Creation and management of client status reports

London, United Kingdom

• FreemaxMedia is a fully serviced email agency specialising in customer acquisition, lead generation, brand awareness, list management and broadcast services.Brands worked with: American Express, British Airways.
• Responsible for all aspects of the client service team’s performance including revenue, service delivery, innovation, strategy implementation and nurturing key client relationships.
• Analysing and evaluating results to help grow and improve campaigns’ and my team’s performance.
• Identifying and delivering innovative approaches to drive customer acquisition, engagement and retention.
• Sourcing new business opportunities within the agency sector and direct advertisers, putting together proposals and pitching ideas. This included establishing FreemaxMedia as a network as well as a publisher, and.
• The implementation of weekly client services meetings, focusing on brainstorming and optimising current activities. By refocusing the team’s time and energy, I generated an uplift in revenue of 34%.

• My role included planning, developing (A/B split testing) and managing email acquisition campaigns for well-known brands including Citroën, Special K and Aunt Bessie.
• Analysing and interpreting campaign performance using KPIs to determine success and reporting results back to the client, providing insights to gather learnings for future planning.
• Coordinating artwork creation; working closely with the creative and branding teams providing them with a clearly defined brief to build email creatives, websites and landing pages that would engage the customer and.
• Owning the financial administration of accounts, negotiating budget increases where necessary, whilst managing client’s expectations.
• Building and maintaining relationships with key agencies: My work with the agencies contributed to 40% of the client services team’s monthly revenue. When I began my role at FreemaxMedia we were largely unknown amongst.

• Develop the top 10% of the team’s clients.
• Facilitate the relationship between publishers, advertisers and agencies.
• Help develop advertiser’s campaigns and increase client’s revenue.
• Ensure advertisers have competitive and up to date offerings to publishers.
• Provide weekly, monthly and quarterly reports to clients.
• Provide market intelligence to clients.

London

Finding and creating new business for ComputaCenter

Mini Mba, Brand Management, Marketing/Marketing Management, General, A

Mini Mba, Marketing, A

The Mini MBA in Marketing is an MBA level, CPD accredited course.

Bs Economics, Economics, 2:1

Education record