Content/Engagement Strategist
CurrentClients: Coca-Cola, Wendy's, Berkshire Hathaway, and Boundless (Pearson Education)-Collaborate closely with cross-functional teams (UX, SEO, Performance Content, etc.) to create and enhance engaging and cohesive brand stories that resonate with target audiences.-Utilize a data-driven approach to assess and improve content performance.-Develop comprehensive content briefs and frameworks that align with client objectives and strategic objectives.-Streamline content creation and feedback processes, delivering efficiencies that enhance productivity.-Conduct content audits to identify gaps and opportunities, formulating actionable and accessible content roadmaps.-Dive deep into audience research to identify opportunities to create tailored and impactful content experiences.-Help foster strong relationships with clients and internal teams, facilitating effective communication.-Establish credibility and build rapport with stakeholders, leading to successful project outcomes and enhanced client satisfaction.