Lockie Andrews Email & Phone Number

New York, Ny, Us

Evergreen Trading is a NYC-based media trading firm that provides clients unique media investment strategies and the industry's most creative asset and inventory trade solutions. As an Advisory Board member, I assist the team with trends and movements in the retail, consumer, manufacturing, and technology industries.

Minneapolis, Minnesota, Us

NYSE: RGSBoard Committees: Technology, Audit, Nominating and Corporate Governance

New York, Us

The BeckWay Group serves middle-market private equity firms and their portfolio companies. We specialize in optimizing the investment value of privately held businesses through hands-on talent management and front-line execution horsepower. In addition, our proprietary software delivers dramatic insights to maximize operating results.https://www.beckwaygroup.com/

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Position: CEO of RICH USA. Founded in 2010, RICH Hair Care has set the gold standard in beauty and hair care and has earned global recognition for offering exceptional quality at accessible prices. With operations in Europe, India and the US, the brand’s RICH by Rick Ross Beard Oil was a top-selling product on Amazon.

Brooklyn, Ny, Us

Catalyst Consulting is a boutique advisory firm specializing in growth, marketing, innovation, transformation and leveraging data/technology to increase revenue and operational efficiency. Lockie Andrews is the founder and CEO and a speaker, thought leader, board director, and award-winning digital, marketing, innovation, technology and data specialist.Industry Specialties: Consumer, Retail, eCommerce, Wholesale, Fashion, Apparel, Accessories, Luxury Goods, Art, Technology, and Data. Functional Experience:- Revenue Enhancement, Innovation & Transformation - Marketing (Branding, Creative, Design, Advertising), Performance Marketing (Paid Social, Paid Media, Paid Search, CTV), and Digital Marketing (Social Media, Affiliate, Influencer, UGC)- Technology, AI/ML, Data Transformation (Data Analytics, KPI Reporting, BI Tools) Focus areas in B2C and B2B.

New York, Ny, Us

Investment and Finance Committees; Digital Transformation Specialist.

New York , New York , Us

- Responsible for 100+ events across multiple sectors (Finance, Media, Technology, Entrepreneurship, Social Enterprise, Consumer/Finance, etc.).- Standing up data warehouse, visualization tools and machine learning models to support event selection, digital marketing, social media and customer relationship marketing.- Launched the Strategy and Innovation team to foster experimentation and growth.

New York , New York , Us

Co-lead for investments in the fashion tech space (digital, ecommerce, social and other B2C concepts).

EMPOWERING WOMEN IN WEB3The Crypto Chicks 10k collection was minted on the Ethereum blockchain in September of 2021. Our women-led leadership team has focused the project and community on empowering women in web3 and celebrating the unique outer and inner beauty of all women.

Woodcliff Lake, Nj, Us

Member of the Leadership team at $2Bln vertically integrated party supplier (PRTY: NYSE). Leading the enterprise's eCommerce re-platforming and web/mobile/app/digital sales and operations, as well as the development of a next-generation marketing, eCommerce, and digital tech stack to support Customer 360. Increased site conversion by 60% prior comparison period, with no additional capex, technology, or human capital. All gains achieved through conversion rate optimization initiativesPartnered with a cross-functional omnichannel team to make Party City the premier Party planning partner for all customer segments.

New York, Ny, Us

Led the digital transformation and data analytics of the high growth, venture-backed, omni-channel retail brand. 2020 recipient of The Lead ‘Icon Award’ for best technology and digital positioning.Designed and implemented a next-generation tech stack and analytics platform to support the NY brand's explosive and profitable growth. Internal capability development across people, process and technology.- Omni-channel Retailing (click and collect/BOPIS/ROPIS, ship from store, single view of customer, single view of inventory, stored value and B2C and B2B gift card technologies)- Customer Relationship Marketing (CRM)- Data Science (SQL, R and Python), Artificial Intelligence, Machine Learning (AI and ML) and Advanced Mathematics- Data Warehouse (DW) and Information Systems (Snowflake, AWS, Jupyter Notebooks, Airflow)- Business Intelligence (BI) (Tableau, Domo and visualization tools)- Enterprise Resource Planning platform (ERP) (NetSuite)- Mobile POS (mPOS) (NewStore)- Order Management System (OMS)- Ecommerce Implementation and Optimization- In-Store Analytics (traffic optimization and beacon technology)- Clienteling and Experience Management (in-store and online)- Loyalty Marketing- Personalization, Persona-building, Segmentation and Connected Journeys (1-to-1 marketing)- Allocation and Buying Tools- Digital Asset Management (DAM)- Security Optimization and Modern HQ initiatives- Middleware and System Integration Management- International Expansion (Europe and Canada)

New York, Ny, Us

Interim Chief Marketing Officer. Growth hacker and digital strategist. NYC-based women's career apparel brand (wholesale, pop-up stores and ecommerce). Made in NYC. Responsible for:- Ecommerce (website upgrade, strategy, sales)- Online marketing (SEO, paid search, paid media, social media marketing, advertising, customer acquisition/retention) - Digital (automation, datamining, personalization) - Manage branding, customer relationship marketing and marketing department (content, visual, pop-ups, wholesale, ecommerce, ads, social media, and investor relations)

Membership

New York, Ny, Us

Management Consulting in the Retail, Apparel and Manufacturing IndustriesSpecific focus areas include multi-channel management (full price/outlet retail, ecommerce and wholesale), omni-channel integration, inventory management, merchandise and product effectiveness, sourcing, product development, process improvement, new product launches, and revenue enhancement and restructuring initiatives.

Boca Raton, Fl, Us

Independent Operating Partner to Sun Capital’s $10B Private Equity Fund’s fashion, retail and consumer-related portfolio companies (apparel, cosmetics, furniture, and consumer products manufacturers and retailers). Areas of expertise include merchandising, inventory management, operational improvement, procurement, retail operations, customer segmentation, finance and restructuring (overhead and expense reduction and accounts payable (AP) and accounts receivable (AR) management).

Los Angeles, Ca, Us

Managed operations, merchandising, sales, marketing, finance and accounting divisions (50 people). P&L responsibility. Established infrastructure and operating processes to position company for long term growth. Exceeded sales plan by a run rate of $7.5 million (15%) in first year.

Us

Venture-backed upscale multi-channel retailer (catalog, e-commerce and brick and mortar stores) of fashionable maternity and baby apparel, gear and toys. Position reported to CEO and COO. Created strategic and financial plans for Board of Directors. Oversaw the new store program including real estate site selection, store planning and construction. Successfully opened 16 stores on time and on budget. 40 stores under development.

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Position reported to CEO and COO. Created strategic and financial plans for venture capital led Board of Directors. Oversaw the new store program including real estate site selection, store planning and construction. Successfully opened 16 stores on-time and on-budget. 40 stores under development.

Us

Performed quantitative analysis in connection with debt/equity financings, merchant banking and mergers and acquisitions advisory assignments for middle market clients. Typical duties included creating financial valuation models and detailed financial statement analysis, conducting business and financial due diligence, drafting prospectuses and initiating industry research.

Master Of Business Administration (Mba), Business/Commerce, General

Bachelor'S Degree, Finance And International Business

Fashion History And Illustration Certificate, Fashion/Apparel Design