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Interactive Labs works with companies to turn product concepts into desirable products. Guiding Seed Series startups to high-performing and lovable products, into Series A and beyond. Supporting 100+ organizations (GreatSchools, Cison, Fiton, Motif, Portal, Vizient)I lead an incredibly talented team across Brand Design, Product Design, Prototype and UX Research. Responsible for the design of experiences in mobile, desktop apps, web apps and fostering our ux & design system at scale.

At Log(n), I helped craft core experiences for new digital products and services. My constant focus has been pushing boundaries in design and technology while continuing to build, lead and mentor a team of designers.

At JobAlchemist, I was in charge of end to end design, front end dev, and management of JobAlchemist’s brands. We built a new breed of job sites catering to niche markets with core focus on user interaction and experience - breathing new life to legacy job boards.Pitched to and received funding from YCombinator.Grew the company to 2000+ clients. Established partnerships with Reddit as well multiple game related website.

Hong Kong, Hk

Conceptualized and produced designs of 6 IPs (social games) and numerous social applications amassing over 150MM users on the Facebook platform. Collaborated with stakeholders to conceptualized and design ideation. Employed metric-driven design decisions, highly iterative product designs and UCD principles to improve user engagement, overall experiences and substantial traffic increase . Responsibilities also include working hands on with the front-end dev team to ensure successful product build with best in class design implementation, mentoring and building an excellent ui team.

Turin, It

Provided creative direction and produced full-spectrum creatives (landing pages, video ads, banner ads, print & web collaterals, etc) targetting over 4 million unique visits per month across 8 brand lines: AgentConnect, Connecting Neighbors, iMotors, Realty Now, iCastle, CarClub, OpenAuto.Worked closely with executives, marketing & engineering team to translate concepts into simple & functional products. Saw projects through design, production and implementation. Directed and mentored junior designers in methods that increased productivity and creativity simultaneously.

Set & prop modeler for a number of hit franchises: Sims 2: Next Generation, Sims Urbz, Sims City 3000, Lord of the Rings: Battle for Middle Earth, Ultima, James Bond while at New Pencil.Headed off the Sportvision 3D team, produced renderings of Nascar tracks for the PitCommand product line. Sportvision is a leading media effects company that specializes in broadcast TV enhancements such as the virtual first down line in football games (1st and Ten), a virtual strike zone for baseball (KZone), and a system for illustrating course details in golf (Virtual Caddy). Viewership in 70+ million television households during peak season.

Education record

B.A, Digital Visual Media