Lena Odabashian - Sales And Accounts Manager Email & Phone Number

San Francisco, CA, US

• Senior Accounts manager for new and repeat luxury clientele for resale.
• Built a continuous sales base of new and repeat business for North New Jersey market and maintained sales quotas by building trust with client. Procurement of 18M+ of resales goods total.
• Daily management sales, targets and management – of calendar utilizing best practices to maximize appointment volume daily/weekly to reach unit and point goals
• Well versed in seasonal designer products – to best serve the education and optimal sales of high value items for the client
• Customer service - providing clients with excellent customer service and managing expectations to secure sales Well versed with complex client relationships and issues.
• Advanced experience – with SalesForce and effective in senior level communications and negotiation.

• Executive Director of women’s better accessories tradeshow produced 7 times yearly in NY and Las Vegas.
• Spearheaded sales strategy and growth with results of 10% new business for each market and maintained 2% growth overall calendar year in flat accessories retail landscape.
• Effectively led and drove sales team utilizing best practices in business and training resulting in exceeding goals, developed vetted catalogue of designers both domestic and international for targeted cold calling.
• Led event management efforts with the delivery of sales and merchandising of each show to providing a cohesive and intimate marketplace for brands and buyers to conduct business.
• National account management with top tier brands, developing new business, negotiations of contracts, maintenance of relationship to build growth with.
• Developed budgets and forecasted financial data provided providing sales results, event forecasts and account status reports for operations and senior management.

New York City, NY, US

• Sales manager women's contemporary ready-to-wear, curation and acquisition of new brands and collection features
• Drove sales strategy and growth of 6% of tradeshow participation over three consecutive markets.
• Led sales and recruiting efforts of emerging designers both domestic and international for participation in Intermezzo Collections thrice yearly.
• Curation and marketing of FLEX @Intermezzo Collections tasked with sales and merchandising of area dedicated to crossover collections of contemporary activewear to introduce and integrate activewear into the marketplace.
• Account management for top tier RTW brands while simultaneously evaluating and growing the show brand and presentation across all ENK show properties.

New York, NY, US

• Consulting Sales Manager for Botkier, overseeing acquisition transition of Botkier handbags by Trebbianno. Sales manager directing all domestic Majors and Specialty Stores.
• Drove regional sales strategy of $5 Million markets, and tradeshow coordination.
• Daily management of key accounts to include Bloomingdales, Bloomingdales Direct, Nordstrom, Nordstrom Direct, Neiman Marcus, Neiman Marcus Direct, Scoop NYC, Shopbop.
• Secured appointments and sales and tasked with growth in sales, and initiating business practices to ensure profitable sales and growth of 32% per season over three seasons.
• Strategically managed seasonal plans with proven ability and track record of decreasing risks and liabilities by consistently reviewing sell thrus and negotiations of in season and end of season margins.
• Merchandising seasonally with weekly reviews of product assortment and placement on floor, responsible for driving weekly sales with implementation of sales strategies and product knowledge seminars.

New York, NY, US

• Sales manager Rebecca Minkoff brands, overseeing all domestic sales; shoes, mens, and accessories.
• Owned Rebecca Minkoff brands, managing RTW, footwear and accessories and responsible for annual volume of 10M.
• Reporting to and collaborated directly to the President on all sales, regional markets, and tradeshow coordination.
• Increased net sales for footwear driving 80% growth in sales, with continued growth of 24% and maintaining healthy business practices to ensure profitable seasonal sales.
• Conducted hiring, training, and supervision of sales staff utilizing best practices in business and training and development to ensure the success of the company and employees.
• Strategically analyzed and conducted business reviews by account to ensure profitable seasonal buys by account.

New York, NY, US

• Vice President of Sales - responsible for sales of multi-line contemporary women’s showroom. Representing a range of collections; Handbags, RTW, Footwear and Accessories.
• Senior account executive for 20 collection showroom; accounts including, Anthropologie, Bergdorf Goodman, Henri Bendel, Bloomingdales, Bloomingdales Direct, Bloomingdales Dubai, Amazon.com, Holt Renfrew, Intermix.
• Collaborated with vendors and buyers to ensure profitable seasonal buys. o Recommendations by account to ensure healthy seasonal sell thru and margins. o Seasonal plans by vendor where necessary and make.
• Maintained sales opportunities and decrease risks and liabilities by consistently reviewing weekly sell thru and monthly sales.
• Negotiated marketing, event planning and advertising contracts, resulting in increased brand awareness via print and online marketing vehicles including internet launches, store events and designer appearances.
• Conducted hiring, training, and supervision of staff utilizing best practices in business and training and development to ensure the success of the company and employees.