Lena Odabashian - Sales And Accounts Manager Email & Phone Number

San Francisco, Ca, Us

Senior Accounts manager for new and repeat luxury clientele for resale.● Built a continuous sales base of new and repeat business for North New Jersey market and maintained sales quotas by building trust with client. Procurement of 18M+ of resales goods total. ● Daily management sales, targets and management – of calendar utilizing best practices to maximize appointment volume daily/weekly to reach unit and point goals● Well versed in seasonal designer products – to best serve the education and optimal sales of high value items for the client ● Customer service - providing clients with excellent customer service and managing expectations to secure sales Well versed with complex client relationships and issues. ● Advanced experience – with SalesForce and effective in senior level communications and negotiation.● Developed relationships with team members to work with and offer strategies and best practices for effective sales

Executive Director of women’s better accessories tradeshow produced 7 times yearly in NY and Las Vegas.• Spearheaded sales strategy and growth with results of 10% new business for each market and maintained 2% growth overall calendar year in flat accessories retail landscape.• Effectively led and drove sales team utilizing best practices in business and training resulting in exceeding goals, developed vetted catalogue of designers both domestic and international for targeted cold calling.• Led event management efforts with the delivery of sales and merchandising of each show to providing a cohesive and intimate marketplace for brands and buyers to conduct business.• National account management with top tier brands, developing new business, negotiations of contracts, maintenance of relationship to build growth with.• Developed budgets and forecasted financial data provided providing sales results, event forecasts and account status reports for operations and senior management.

New York City, Ny, Us

Sales manager women's contemporary ready-to-wear, curation and acquisition of new brands and collection features• Drove sales strategy and growth of 6% of tradeshow participation over three consecutive markets. • Led sales and recruiting efforts of emerging designers both domestic and international for participation in Intermezzo Collections thrice yearly.• Curation and marketing of FLEX @Intermezzo Collections tasked with sales and merchandising of area dedicated to crossover collections of contemporary activewear to introduce and integrate activewear into the marketplace.• Account management for top tier RTW brands while simultaneously evaluating and growing the show brand and presentation across all ENK show properties.

New York, Ny, Us

Consulting Sales Manager for Botkier, overseeing acquisition transition of Botkier handbags by Trebbianno. Sales manager directing all domestic Majors and Specialty Stores.• Drove regional sales strategy of $5 Million markets, and tradeshow coordination. • Daily management of key accounts to include Bloomingdales, Bloomingdales Direct, Nordstrom, Nordstrom Direct, Neiman Marcus, Neiman Marcus Direct, Scoop NYC, Shopbop.• Secured appointments and sales and tasked with growth in sales, and initiating business practices to ensure profitable sales and growth of 32% per season over three seasons. • Strategically managed seasonal plans with proven ability and track record of decreasing risks and liabilities by consistently reviewing sell thrus and negotiations of in season and end of season margins.• Merchandising seasonally with weekly reviews of product assortment and placement on floor, responsible for driving weekly sales with implementation of sales strategies and product knowledge seminars.

New York, Ny, Us

Sales manager Rebecca Minkoff brands, overseeing all domestic sales; shoes, mens, and accessories.• Owned Rebecca Minkoff brands, managing RTW, footwear and accessories and responsible for annual volume of 10M.• Reporting to and collaborated directly to the President on all sales, regional markets, and tradeshow coordination. • Increased net sales for footwear driving 80% growth in sales, with continued growth of 24% and maintaining healthy business practices to ensure profitable seasonal sales. • Conducted hiring, training, and supervision of sales staff utilizing best practices in business and training and development to ensure the success of the company and employees. • Strategically analyzed and conducted business reviews by account to ensure profitable seasonal buys by account.• Secured seasonal plans by category accordingly based on history and current market trends.

New York, Ny, Us

Vice President of Sales - responsible for sales of multi-line contemporary women’s showroom. Representing a range of collections; Handbags, RTW, Footwear and Accessories.• Senior account executive for 20 collection showroom; accounts including, Anthropologie, Bergdorf Goodman, Henri Bendel, Bloomingdales, Bloomingdales Direct, Bloomingdales Dubai, Amazon.com, Holt Renfrew, Intermix, Neiman Marcus, Neiman Marcus Direct, Nordstrom, Nordstrom Direct, Piperlime, Saks Fifth Avenue, Saks Fifth Avenue Direct, Saks Dubai, Scoop NYC, Shopbop, The Bay, Zappos. Along with other high profile chain and specialty stores. • Collaborated with vendors and buyers to ensure profitable seasonal buys. o Recommendations by account to ensure healthy seasonal sell thru and margins. o Seasonal plans by vendor where necessary and make recommendations accordingly for each brand based on history and current market trends. • Maintained sales opportunities and decrease risks and liabilities by consistently reviewing weekly sell thru and monthly sales. • Negotiated marketing, event planning and advertising contracts, resulting in increased brand awareness via print and online marketing vehicles including internet launches, store events and designer appearances.• Conducted hiring, training, and supervision of staff utilizing best practices in business and training and development to ensure the success of the company and employees.• Direct supervisor over five account executives responsible for domestic and international specialty store sales. Includes reviewing weekly notes, product issues, and implement any delivery issue initiatives.