Developed a vision, strategy, and executable proposition to create value through digital opportunities. Adapting to changing customer needs is essential for sustainable growth, even for B2B companies like Staalimex BV, who supplies furniture fittings, industrial wheels, and storage solutions.Activities include setting up and leading the project; identifying relevant customer needs, trends and best-practices; generating a set of prioritized initiatives; developing an concrete action plan.

Associate at SparkOptimus: a leading boutique management consultancy firm with 100% focus on digital (growth). This Dutch McKinsey spin-off is expert in strategy, organization, technology, and digital operational excellence in the area of e-commerce, digital marketing, and consumer loyalty. Clients include companies like bol.com, Ahold, AkzoNobel, de Bijenkorf, and Coca-Cola. As an Associate I was involved in a wide set of projects on topics including: - Developing digital… Show more Associate at SparkOptimus: a leading boutique management consultancy firm with 100% focus on digital (growth). This Dutch McKinsey spin-off is expert in strategy, organization, technology, and digital operational excellence in the area of e-commerce, digital marketing, and consumer loyalty. Clients include companies like bol.com, Ahold, AkzoNobel, de Bijenkorf, and Coca-Cola. As an Associate I was involved in a wide set of projects on topics including: - Developing digital strategies with prioritized initiatives and roadmaps- Defining optimal omni-channel customer journeys- Increasing customer engagement and loyalty- Improving & implementing e-mail marketing processes Show less

Graduation project: mapping a complete research field, including its societal stakeholders and all interactions.