Michael Lodge Email and Phone Number

Evoke Mind+Matter is part of Evoke, a global brand, experience, and communications platform, purpose-built to make health more human. We are one of many specialty agencies working together in global practice areas to provide you frictionless access to the best people in the industry – together we unlock the potential of our people, our clients, and the communities we all serve.Whether you have a specific specialty need or are looking for a comprehensive, integrated and agile partner to transform your business, please visit www.evokegroup.com.

Digital Strategy, marketing strategy, and analytics contract work for clients in financial and higher education verticals.

Digital Strategy and account lead for Highmark BlueCross Blue Shield and Allegheny Healht Network client.

Havas Edge is the largest full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping build our clients’ businesses and brands – in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue.I led Digital Media and Strategy for the world’s largest performance marketing agency. Havas is a creative powerhouse that embraces every media channel and harnesses the power of analytics to maximize return on marketing investments. In this role, I developed and executed digital marketing programs by matching business goals with the appropriate digital tactics that maximize returns on investments.Clients included: Eisai Pharmaceuticals, The Hartford, Guggenheim Investments, NYLife, GSK, Stiefel Labs, and Cancer Treatment Centers of America

Develop digital acquisition and lead generation strategies for direct response clients. Develop and expand client's online presence through test and learn strategies while maintaining acceptable cost per acquisition / cost per lead metrics.

* Designed and managed Comcast’s multi-million dollar digital acquisition and awareness strategies to deliver high-quality leads through multiple online tactics (including display, mobile, and paid search)* Lead internal teams and external agencies to create cross channel (traditional, digital, social, SEO, SEM) media campaigns with measured and reported outcomes* Implemented multivariate and A/B testing to optimize the user experience and increase conversions * Served as project manager by determining scopes of work and project estimates, creating project plans, determining resource requirements, and monitoring project budgets and expenditures* Worked closely with cross-functional teams including copywriters, graphic designers, and developers and partner agencies to execute and launch client online marketing programs

* Manage all aspects of measurement and analytics for one of the agency’s largest clients* Analyze the performance of online initiatives, illustrate client’s ROI and provide strategic insight into improving campaign performance* Provide clients with a holistic view of their market by evaluating competitors’ offline and online activities and recommending appropriate strategic responses * Develop client reports to evaluate trends of online programs and provide campaign optimization recommendations* Conduct quarterly and annual competitive assessments to benchmark client’s online competitive set and determine overall online marketing trends and business models* Build measurement strategies to assess the impact of online marketing campaigns on customer acquisition (includes media, e-mail, paid search, affiliate programs, and emerging media opportunities)* Create models to maximize customer acquisition volume by determining optimal spend levels and tactics

Provided strategic business support for clients in support of their online marketing efforts, including competitive and ROI analysis and development ofmarketing strategies, channel plans, and site roadmaps• Supported business development and existing client engagements through competitive and industry, opportunity and ROI analyses • Conducted analysis of primary and secondary research to develop business cases and long term strategic plans, such as site roadmaps, program development, channel mix strategy and high level interactive channels plans • Developed business requirement definitions for client interactive marketing assets and programs including public and private sites, customer relationship management systems / programs, and interactive marketing campaigns• Provided insight into specific industries regarding the competitive set, online and marketing space trends, and overall business models

Forecast and analyze trends in the hardcopy peripherals and document solutions markets.www.idc.com

Reduced costs and enhanced customer call center experience through process improvements.• Researched market opportunity and developed business requirements for a pilot program to increase revenue by up-selling additional financial products through call center agents. • Conducted cost/benefit and return on investment (ROI) analyses of implementing new technologies in Atlanta call center. • Identified potential 5 year savings of over $2 million, as well as other non-monetary savings, through increased call center agent utilization.

Deconstructed the customer decision process for high-speed internet service. • Developed and fielded customer surveys for, and conducted focus groups with, EarthLink and non-EarthLink high-speed and dial-up internet users.• Targeted and segmented customer base through factor, cluster, and conjoint analyses.• Recommended changes to marketing strategy and tactics to increase broadband customer base. Recommendations were incorporated into the 2005 business plan.

Managed the day-to-day operational issues for 52 of Fidelity’s mutual funds. • Coordinated a cross-divisional team that merged two smaller mutual funds into one larger fund, which decreased total operating expenses by 2 basis points, eliminated certain transaction fees, and lowered investment minimums.• Managed a team of four product managers that negotiated Fidelity’s position and interpretation of regulatory issues with the Security and Exchange Commission.• Launched two new funds which diversified Fidelity’s portfolio of variable annuity products and filled the market demand for value-based funds.• Approved marketing material and correspondences to shareholders, including annual reports, proxy solicitations, and advertising. • Organized department’s community service events.

Researched the role of T lymphocyte activation and tolerance in rheumatoid arthritis and type II diabetes.• Developed and conducted experiments which contributed to articles published in the Journal of Immunology and Journal of Experimental Medicine.