Loet Brinkmans Email & Phone Number

Boxtel, Nb, Nl

'S-Hertogenbosch, North Brabant, Netherlands

Tilburg, Noord-Brabant, Nederland

As senior product owner at Homefashion Group, I was responsible for managing the end-to-end made-to-measure experience for Leen Bakker and Kwantum for both the online webshops and the 272 physical stores in the Netherlands and Belgium. Operating as SPOC for the business, together with the DevOps team, we worked on renewing and optimizing the journey for custom product groups like window decoration, floors, stair renovation, sofas and boxsprings, but also services like interior consultation… Show more As senior product owner at Homefashion Group, I was responsible for managing the end-to-end made-to-measure experience for Leen Bakker and Kwantum for both the online webshops and the 272 physical stores in the Netherlands and Belgium. Operating as SPOC for the business, together with the DevOps team, we worked on renewing and optimizing the journey for custom product groups like window decoration, floors, stair renovation, sofas and boxsprings, but also services like interior consultation, measure and assembly services. Creating a clear vision and working towards MACH architecture, with an omnichannel and whitelabel strategy for a better synergy between the two labels.- Creating roadmap & vision- Draw up product requirements and translate business wishes- Implementing features, functionalities and improvements for better conversion- Improve customer experience- Scope, write, prioritize and manage backlog and PBI’s- Create maximum value with DevOps team- Setting up MVP’s and measure success- Stakeholder management- End-to-end thinking & testing- Working within SAFe Show less

Bladel, Noord-Brabant, Nederland

As product owner, MT-member and manager of the in-house devops team (7 FTE), responsible for the optimization and further development of all 14 webshops and the in-house developed back-end system (ERP/WMS/PIM/CMS) within TOM. Working towards MACH architecture and renew the platform for a scalable e-commerce platform. Migrating these 14 webshops to one large webshop with 400,000+ unique SKUs. Improve customer experience and conversion rates while maintaining the long-term vision.-… Show more As product owner, MT-member and manager of the in-house devops team (7 FTE), responsible for the optimization and further development of all 14 webshops and the in-house developed back-end system (ERP/WMS/PIM/CMS) within TOM. Working towards MACH architecture and renew the platform for a scalable e-commerce platform. Migrating these 14 webshops to one large webshop with 400,000+ unique SKUs. Improve customer experience and conversion rates while maintaining the long-term vision.- Determine strategy and prepare annual plan, including roadmap- Scoping, prioritizing and managing the backlog- Translate wishes of stakeholders into product requirements and user stories- Motivate and coach in-house DevOps team- Report and advise to management with long-term plan and vision- Conversion and customer experience optimization- Working within Agile/Scrum and Kanban framework Show less

Veghel

Responsible for the vision and improvement of the Goossens webshop. Analyze the online funnel, develop and optimize the omnichannel strategy and thereby ensure a seamless customer journey online and instore. Improve search rankings with SEO. Create and test new checkout flows, PLP’s and PDP’s for better conversion rates. Optimize load-times while preserving a high-value experience with attractive content. - Define and prioritize roadmap and backlog- Translate wishes of stakeholders… Show more Responsible for the vision and improvement of the Goossens webshop. Analyze the online funnel, develop and optimize the omnichannel strategy and thereby ensure a seamless customer journey online and instore. Improve search rankings with SEO. Create and test new checkout flows, PLP’s and PDP’s for better conversion rates. Optimize load-times while preserving a high-value experience with attractive content. - Define and prioritize roadmap and backlog- Translate wishes of stakeholders into product requirements & user stories- Adding value through an Agile/Scrum approach- Making UX and functional designs- Delivering MVP’s, new features and functionalities- Setup A/B tests to validate hypotheticals with focus on CRO and experience- End-to-end testing - Managing external development team Show less

Weert

Lead UX designer at an all-round webdesign agency in Weert, specializing in online marketing. Designing and realizing websites, webshops and internet solutions to help setup business opportunities and/or help business grow. Supervising and coordinating projects and managing interns, programmers, webdesigners and copywriters for optimal collaborations.- UX designing websites and webshops in different markets- Building websites and shops with CMS- Project management- SPOC for… Show more Lead UX designer at an all-round webdesign agency in Weert, specializing in online marketing. Designing and realizing websites, webshops and internet solutions to help setup business opportunities and/or help business grow. Supervising and coordinating projects and managing interns, programmers, webdesigners and copywriters for optimal collaborations.- UX designing websites and webshops in different markets- Building websites and shops with CMS- Project management- SPOC for advice, support and translating customer wishes into briefings- Consulting in e-commerce, social media and link building- SEO optimization & online marketing- CRO advice and optimizations - Providing CMS training and courses for clients Show less

Weert

All-round branding agency specialized in marketing and communication in Weert. Working as a graphic- and webdesigner. Creating various means of communication material for all sorts of marketing and business activities. Setup and execute conceptual and creative work for clients.- Designing leaflets/brochures, logos, magazines, posters, advertisements, flyers, websites, lettering, merchandise and overall branding.- Projectplanning, meeting deadlines- Giving advice on balanced… Show more All-round branding agency specialized in marketing and communication in Weert. Working as a graphic- and webdesigner. Creating various means of communication material for all sorts of marketing and business activities. Setup and execute conceptual and creative work for clients.- Designing leaflets/brochures, logos, magazines, posters, advertisements, flyers, websites, lettering, merchandise and overall branding.- Projectplanning, meeting deadlines- Giving advice on balanced communication mix and media - Customer contact, advising and translating customer wishes into briefing- Ordering printed materials and reserving advertising space- Budgeting, submitting quotations and invoicing- Requesting quotes from suppliers and various media channels- SPOC for clients Show less

Bachelor'S Degree, Creative Communication And Minor Marketing

Mbo+, Graphic, Multimedia & Webdesign