Logan A. Reason Email & Phone Number

New York City Metropolitan Area

• Managing and curating content across multiple regional and business unit pages on LinkedIn, Twitter, Instagram, Facebook, and Threads ensuring consistent brand messaging and organic engagement.
• Developing and maintaining a social media content calendar utilizing Excel-based analytical reporting dashboards to optimize organic campaigns, drive website traffic, and grow social media accounts.
• Successfully grew Guidepoint’s main LinkedIn following from 10,000+ to 130,000+, resulting in LinkedIn becoming the source of 50% of all incoming monthly traffic to Guidepoint’s website,
• Producing visually appealing graphics for utilization across all social media channels.
• Designing and creating landing pages for email and social media campaigns.
• Overseeing the creation and curation of content, including advisor blogs, case studies, newsletters, press releases, and internal communications.

New York City

Greater New York City Area

Portrait Photography

Brooklyn, New York

• Managed a dynamic weekly schedule comprising 60+ account appointments within the assigned territory, ensuring efficient coverage and optimal customer engagement.
• Consistently achieved and surpassed monthly KPI goals, resulting in a notable increase in portfolio presence and sales volume within existing accounts.
• Collaborated closely with the design team to develop captivating point-of-sale materials, effectively merchandising accounts and driving brand visibility.
• Led promotional activities within accounts, including coordinating events, tastings, and product demonstrations, resulting in heightened customer interest and increased sales.
• Fostered strong relationships with craft brewery representatives, working collaboratively to devise and execute strategic sales plans, ultimately driving revenue growth.
• Demonstrated a comprehensive understanding of the extensive portfolio of 100+ craft beer brands, including their unique attributes, flavor profiles, and market positioning.

New York City

• Pioneered the establishment of the company’s Instagram account, implementing best practices to drive engagement, increase brand visibility and attract a wider audience.
• Collaborated closely with the Chief Marketing Office, Content Manager, and Head of Design, providing support in various tasks such as content editing, crafting compelling social media campaigns, and producing visually.
• Demonstrated ownership of the company’s intranet, taking on diverse responsibilities inducing its creation, capturing high-quality photos for the employee directory, showcasing corporate events, sharing client.
• Assisted in the development and execution of integrated marketing campaigns across multiple channels, leveraging strong attention to detail and creative problem-solving skills.
• Contributed to the creation and editing of engaging content, inducing blog posts, newsletters, and website copy, aligning with brand guidelines and ensuring consistent messaging across various platforms.
• Demonstrated proficiency in marketing software and platforms including but not limited to, social media management tools, content management systems, and design software, to streamline marketing operations and enhance.

Hackettstown, NJ

• Successfully held a Marketing and Design work-study position for three years, contributing to the college's marketing efforts while excelling in academic pursuits.
• Collaborated closely with the Head of Marketing and Creative Specialist, gaining valuable mentorship and hands-on experience in executing effective marketing strategies and design projects.
• Played a pivotal role in developing the school's new logo when it transitioned to university status, showcasing exceptional design skills and a keen understanding of brand identity.
• Created visually captivating internal and external communication documents, including sell sheets, brochures, and billboards, effectively promoting key messages and enhancing brand visibility.
• Demonstrated photography expertise by capturing professional LinkedIn headshots for students during career fairs, contributing to their personal branding and professional development.
• Assumed a leadership role in directing photo shoots and skillfully retouched photographs, ensuring high-quality visuals for a wide range of platforms and marketing collateral.

• Photographer for start-up media company Metro Soccer Nation
• Shooting NYCFC home games at Yankee Stadium on field
• Photo editing and retouching used on social media and company website
• Help oversee social media platforms
• Designed company logo

Greater New York City Area

• Wrote multiple blogs
• Pitched content ideas
• Brought the knowledge of a native New Yorker to the overall content strategy

Rye, New York

Bachelor Of Science (B.S.), Business Administration, Concentration In Finance

Activities and Societies: Marketing Work Study

High School, Photography

During my high school years, I was privileged to be accepted into the highly acclaimed High School of Art and Design, renowned for its.