User Research & Usability testingAnalyze current state analyticsCreated surveys to determine user opinions, needs, and frustrationsConducted usability tests on the current state, and after design Conduct 1 on 1 and group interviewsDeliverables- Usability analysis, Personas, User flows, Journey maps, Usability statistics, heat-mapping, click trackingContent Strategy & Information ArchitectureCreates sitemaps based on research Conduct card sorting exercises to determine the user-desired information structureAnalyze current content, voice, and tone to determine language changesDeliverables-Information Analysis, Conceptual models, sitemap, content inventoryStrategyPerform SWOT and gap analysis of current systems in order to identify weaknesses in the current marketPerform market research and competitive analysis in order to determine industry best practiceMeet with stakeholders and business analysts to determine the user experience directionDeliverables-Product roadmaps, competitive analysis, current state analysisDesignCreate wireframes based on user research, and business requirementsCreates functional prototypes (using Axure or Invision)Collaborates with programmers to ensure a consistent user experienceDeliverables-Wireframes, high fidelity design, prototypes, annotative documentationSoftware: Clicktale, Morae, HotJar, CrazyEgg, Sketch, Axure, InVision, Omnigraffle

User experience Designer Met with stakeholders and clients to determine product requirementsConducted ethnographic research and competitive analysis, and presented findings in a deliverable to clientsWorked in an agile environment with varying sprint lengths (typically 2 weeks)Evaluate the requirements and iterated them into a wireframe, then an interactive prototype using Axure or Invision Collaborated with User Experience designers and developers both in the United States and India

Worked as an undergrad assistantStudied saliency as applied to user interfacesStudied non-alphanumeric password usability and saliency models Worked collaboratively with a team to conduct experiments/ usability testsLearned how to use eye tracking software

Interviewed Participants regarding their political leanings, recorded responses, collected data, and assisted in analysis.