Developed and executed multi-channel recruitment marketing campaigns in collaboration with Talent Acquisition and various departments across Petco. Designed, implemented, and managed segmented email recruitment campaigns and newsletters tailored to specific audiences and candidate pools, enhancing engagement and application rates. Formulated segmentation and personalization strategies to boost talent community involvement, expand the lead database, and continually improve email marketing… Show more Developed and executed multi-channel recruitment marketing campaigns in collaboration with Talent Acquisition and various departments across Petco. Designed, implemented, and managed segmented email recruitment campaigns and newsletters tailored to specific audiences and candidate pools, enhancing engagement and application rates. Formulated segmentation and personalization strategies to boost talent community involvement, expand the lead database, and continually improve email marketing. Coordinated email campaign schedules, secured stakeholder approvals, and ensured timely execution of marketing initiatives. Analyzed email campaign results, synthesized insights, and recommended strategies for enhancing campaign effectiveness. Show less