Manage software systems and information related to the marketing of new and used automobiles on retail website platforms and other digital experience platforms including social media and email.Research and recommend external service providers to achieve best value in the digital media marketplace by enabling maximum exposure and sales potential using a cost-effective approach.Inform key management staff of all campaigns and potential impact to each department: Sales, Service, and Inventory.

Analyzed web design preferences and consumer behavior resulting in recommendations that improved customer satisfaction scores for the organization.Assisted with the implementation of digital marketing and merchandising for motor vehicles, parts, and the service department.