I have always believed in the power pf marketing. After all, what good is an innovate product or new tech development if nobody knows about it? Marketers may often work behind the scenes, but we’re the orchestrators that pull everything together into one clear message, and I love playing that part.I am passionate about identifying the most strategic directions and methods for promoting products and ideas to the most relevant audiences. Whether through programmatic advertising, social media, display advertising – the key is developing the best marketing approach around your specific objectives, and I work hard to do just that.
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Campaign ManagerBestadagent Dec 2019 - PresentBratislava, Slovakia- Responsible for the development, execution and optimization of digital marketing programs on behalf of multiple clients in various fields.- Collaborate and coordinate with external partners in support of campaign asset creation and execution, primarily for media placement and buying.- Provide analysis into campaign results and effectiveness, and suggest adjustments for further optimization.- Work with digital, social, affiliate, and retargeting channels to expand marketing conversion funnels.- Identify clear targets and establish optimal ad positioning to meet client goals. -
Digital StrategistGrey Group Jan 2018 - Nov 2019- Maintain and contribute knowledge of digital marketing trends, potential new channels and strategies.- Build and engage client presence on multiple digital channels.- Develop strategy using consumer insight, campaign data, and thorough understanding of digital marketing capabilities. -
Digital Marketing SpecialistVolkswagen Group South Africa Jan 2014 - Oct 2017- Formulate and execute digital marketing strategies and tactics to drive growth across B2B channels.- Manage and Develop company’s digital marketing channels, and monitor marketing performance using analytics and data to guide further initiatives.- Increase online traffic and engaging content through social media, programmatic advertising, SEO and other channels.- Manage and deliver digital marketing initiatives from various stakeholders including platform selection and external partner management.
Logan Dawson Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Logan Dawson
What company does Logan Dawson work for?
Logan Dawson works for Bestadagent
What is Logan Dawson's role at the current company?
Logan Dawson's current role is Campaign Manager at BestAdAgent.
What schools did Logan Dawson attend?
Logan Dawson attended University Of Pretoria/universiteit Van Pretoria.
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