Logan Forbes Email & Phone Number

Sunnyvale, California, United States

Sunnyvale, Ca, United States

San Francisco, California

Program/Account Manager (20+ Clients in the fitness, augmented reality, vitamins, robotics, high-tech, education, aircraft, resorts, eyewear, and shared spaces industries)• Manages and streamlines multiple brand programs across both offices from concept to launch (inclusive of strategy, naming, verbal identity, brand identity, digital (web and app design, development, UX, QA), packaging, photography, print production, etc.).• Develops and oversees timelines for all brand programs and internal projects to ensure progress is on track.• Meets financial objectives by forecasting requirements, scheduling expenditures, preparing monthly budgets and actuals, initiatingcorrective actions, and analyzing variances.• Uses financial and resourcing data to provide insight into business performance and suggest areas and methods to improve operations.• Negotiates MSAs, ISAs, NDAs, proposals, change orders, and invoices with all clients, vendors, and freelancers.• Day-to-day contact for all external (clients, vendors, freelancers) and internal teams.• Reduced overall expenses by 10% by implementing the first project and resource management system.• Secures and presents capabilities and past work to accounts with Managing Director.• Lead the roll out of all Microsoft programs and tools to the entire San Francisco office (inclusive of training and documentation).

San Francisco, California

San Francisco, California

General Overview of Roles: - Program Manager (4 Major Bio-Technology Clients Responsible for 25% of Agency’s Total Revenue) - Operations Resource Manager (Oversees 12 Departments, 2 Offices, 150 Employees, 50 Freelancers) - Report to COO & CFO with responsibility of streamlining operations to reduce company expenses.Efficiencies Gained: - Developed first brand benchmark system, ensuring future estimates agreed with historical data, gaining efficiencies in scope and budget. - Managed approximately 50 projects per quarter ensuring that the creative work was on brand, on target, and on time. - Created strategic plans and weekly financial reports for clients involving comprehensive approach to marketing and advertising and ensuring that budget and deliverables of digital and tradional campaigns were met. - Communicated project direction and deadlines to both internal and external resources, in addition to managing creative and regulatory submissions, revisions, comments, and approvals. - Consolidated multiple systems and databases into one best-of-breed operations tool for project, resource, and financial management resulting in an annual $2M in gained efficiencies. Increased employee weekly utilization efficiency from 60% to 80% by assessing resources, workload, competency, and securing proper training as well as extending employee skill sets. - Reduced freelance costs by 15% by developing and implementing operations resource planning.

San Francisco, California

Account (For 30+ Brands): - Conceived, presented and secured buy-in brand strategy with accounts including packaging, digital, communications, advertising and cost analysis. - Conducted competitive research analysis by doing store shops, reviewing the competitive landscape and reporting findings. - Developed and oversaw multiple documents for all project statuses, resource management and mechanical delivery. - Created and negotiated all project MSAs, proposals and change orders with clients. - Managed all in-house production – making sure all copy, dielines, artwork, spelling, printing specs, colors and mechanicals are accurate to client’s asks. Producer:- Established relationships with photographers, photographer representatives, casting agencies and production companies for estimates and availability. - Built photography shot lists and prop lists, composed project timelines, lead photo shoots and coordinated between multiple parties for photo retouching feedback. - Responsible for reaching out to printers and comp production companies to gather all printing specs and dielines and ensuring all mechanical production and physical assets needed by client are created and accurate. Finance:- Responsible for keeping all design firm’s billing up to date. This includes not only all client project proposal and change order fees, but also freelancer invoices, internal fees and expenses resulting in all customers adhering to NET30.IT:- Developed a plan and was responsible for upgrading all designers, account managers and co-founders' machines. - Instituted IT inventory control system. - Responsible for IT problem triage and resolution as well as new employee IT setup.Studio Manager:- Implemented a project management system that streamlined operations saving the company time and expense. - Directed use of multiple programs to ensure better internal organization, communication, project timelines met and feedback was being executed accurately.

New York, New York

Sales and Account Management: - Developed, presented, and closed hundreds of millions of dollars in advertising campaigns for the ten Frito-Lay brands. Since we exceeded all of our metrics, the account grew by 13% in 2014.Third Party Vendor Relations: - Vendors help Omnicom implement the various campaigns. - Responsible for identifying, qualifying, and securing new vendor contracts such as Apple’s iTunes Radio, the Sundance Channel, Spotify, and Pandora for Lay’s “Do Us a Flavor” and Lay’s Air Pop’s campaigns. Using these new vendors helped us exceed Impression estimates by 30% on all campaigns.Account Planning:- Responsible for strategic insight into Annual Operations Planning with Frito-Lay.- Created media plans using BrandFX for entire Frito-Lay account and responsible for allocating money both planned and unspent. This plan was presented to and buy-in secured from Frito-Lay demonstrating how budgets were allocated weekly, monthly, and annually.- Responsible for monthly and quarterly budgets along with various trackers for investment teams.Competitive Research: - Through the use of Nielsen Ad Views, Google, eMarketer, and ComScore, I designed the competitive analysis for Frito-Lay to determine how to reach target audiences such as Millennials and Mid-Lifers as well as how and where to target competitors’ consumers.Marketing and Promotion:- Developed TV Wear Out and pulled Print Wear Out that provided direct feedback to Frito-Lay on TV and Print creative mix and rotation.- Devised both TV and Digital Upfront reports, which are for ad buys in TV and Digital realms allowing us to secure the mix of ads needed to reach the greatest target audience as well as what type of ads will reach the target audience.- Provided public relations for Doritos at SXSW tradeshow connecting talent, creative, and broadcast networks with Frito-Lay.

Los Angeles, California

Vendor Relations: - Opened and secured contracts for merchandizing for Paramount movie and game products.Social Media: - Created and implemented Social Media Campaign for the game, attracting and increasing the fan base by 15%.Operations:- Streamlined merchandising operations by creating a database for merchandising including licensing, permissions, legal, and copyright on all Paramount products and samples.- Designed and built an asset database for the game, enabling all team members, developers, and movie production houses easy access to and sharing of assets.Schedule: - Managed the game and marketing schedule to enforce deadlines and what parts of the game would need to be completed, cut, and edited. Game was launched on-time.Public Relations:- Developed initial awareness and set fan as well as press expectations at E3 game tradeshow.

The Grove In Los Angeles, Ca

Sales: - Responsible for selling all Apple consumer products. Consistently exceeded metrics and won top “sales” on Black Friday bringing in hundreds of thousands of dollars in one day.Customer Relations:- Qualified customers’ design and creative needs and then matched them to the correct Apple hardware and software products.Customer Engineering: - Managed Genius Bar triage, which identified and prioritized customer issues with the correct Genius Associate.

San Francisco, California

Sales:- Setup an Outreach program, securing various celebrities and businesses to help us generate interest, users, and create a “buzz” about the company and product.Management: - Produced five interns and created content plan and scheduled intern tasks to ensure a successful internship program.Front-end Design:- Designed the layout of the Playkast Corporate Website and helped test the initial site.

Bachelor Of Arts (B.A.) Game And Interactive Development, Honors Minor In Institute Of Multimedia Literacy

Education record

Activities and Societies: Prefect, Varsity Tennis, Intramural Basketball, Intramural Soccer, Intramural Team Handball, Intramural Volleyball