"For the 2020-2021 brand challenge, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience."-Effie WorldwideSee the attached files for a compilation of our group's campaign. Our campaign targets gamers 18-25 who enjoy playing video games to briefly escape the troubles of the real world. We branded Bose's noise-cancelling gaming headset as the best and proper way to fully escape into the video game world.

Google Ad Grants is a unique marketing challenge that gives students the opportunity to gain real-world experience by creating and executing advertising campaigns for nonprofit organizations. Each group of students within the challenge is assigned a different nonprofit and a budget of $10,000 to use on advertising that nonprofit as effectively as possible. -Strategized with client Cat Haven to meet marketing goals -Developed and implemented two Google Ad campaigns to increase brand awareness, fundraising and encouragement to volunteer.

Zapp Rideshare is a "Pay as You Play" moped rental service across the city of Columbia. Zapp allows consumers to rent a moped by the minute through their mobile application. When a rider is finished with their trip, they park the moped in one of the many designated parking areas around the city and complete the trip through the application.While working for Zapp Rideshare, I: Strengthened branding initiatives by coordinating events to maximize outreach.Led meetings with the brand development team to identify opportunities to extend programs.Directed social media and digital marketing strategy and initiatives to promote brand building, engagement, and reputation.Planned, coordinated, and executed consumer engagement events for student safety training courses.