Logan Neaton Email & Phone Number

Novi, MI, US

• Designed and distributed creative apparel concepts that reflected a diverse range of members’ individual styles
• Conducted market research to identify general trends and member preferences, leading to the creation of highly desirable merchandise that boosted member engagement, three successful orders in total
• Coordinated with vendors to ensure design accuracy, high quality products, and ample time for purchasing

• Designed and implemented highly successful social media strategy to best represent the organization and draw in potential new members, growing Instagram following my 17.39% and TikTok following by 80.98%
• Utilized Adobe Lightroom and Canva for editing and graphic design, including a new theme and logoPrepared and presented status updates in weekly chapter meetings to effectively share information and seek feedback
• Prepared and presented status updates in weekly chapter meetings to effectively share information and seek feedback

Detroit, Michigan, United States

• Analyzed social media performance across platforms (Instagram, LinkedIn, Facebook, Twitter) using Sprout Social
• Created impactful and purpose-driven content ready to publish, including: visual graphics, photos, and captions for LinkedIn and Facebook, Reels and captions for Instagram, and article for the Chicago Fed blog
• Spearheaded an intern newsletter; led the other Detroit interns to create one volume each month highlighting employee accomplishments, economic research, and events around the branch; distributed via email and print
• Supported development of volunteer initiatives including a school supply drive and an employee volunteer day at a local farm

• Fostered a community with brands sharing similar values of empowering others, connecting students to companies and brands that allow them to look and feel their best while managing their busy schedules
• Pitched collaboration opportunities to companies and brands to secure products for giveaways, raffles, and events, including We’re Not Really Strangers and Bloom Nutrition

• Facilitated communication between client companies and events, creating strategic partnerships that increase brand presence, support brand values and initiatives, as well as elevate consumer experience
• Generated social media calendar, outlined social media posts, and created content to advance digital presence on LinkedIn and Instagram, increasing overall awareness of this startup company
• Designed slide decks featuring events and partnership opportunities strategically chosen based on client brand’s marketing and partnership initiatives, presenting to clients in steering weekly meetings
• Conducted research on past partnerships between brands and events, generating contact list and overarching outreach plan to match companies with events sharing similar values

Novi, Michigan, United States

• Drove sales and customer satisfaction by engaging with customers on the sales floor and standardizing items in the store, improving customer shopping experience and preventing theft
• Informed customers on sizes compared to other stores, different styles offered, and various current fashion trends
• Delegated tasks among coworkers on behalf of management, frequently assessing stores needs and encouraging others by example, promoting continuous store improvement both in terms of team efficiency and sales

Commerce, Michigan, United States

Bachelor Of Arts - Ba, Marketing

Bachelor Of Arts - Ba, Marketing

Activities and Societies: Residential Business Community, Sigma Kappa Sorority, VIM

Education record

Activities and Societies: National Honor Society, Spanish Honor Society, Spirit Club Leader, Pompon, Lacrosse