Logan R. Baker Email & Phone Number

Geneva, Ge, Ch

Geneva, Switzerland

• My current role is focused on the development, management, and governance of content across Phillips Watches’ key client-facing and internal digital channels. I am the lead editor of phillips.com/watches and a key point of contact for all content inquiries related to Phillips Watches' digital and mobile channels.• I work cross departmentally with the Phillips Watches international teams to create, publish, and market editorial content in support of Phillips Watches' auctions, partnerships, and exhibitions.• I lead content marketing initiatives – including, but not limited to, managing curated content modules on phillips.com/watches, developing and distributing newsletters, creating new content syndication and partnership opportunities, and commissioning original content.• I frequently travel internationally to represent Phillips Watches at major events, trade shows, and auctions. My watch photography is frequently used in editorial articles and on Phillips Watches social media accounts.

New York, New York, United States

• I created daily editorial content for hodinkee.com, averaging ~20 stories per month – the most in the editorial department. My primary beats included: auctions, independent watchmaking, business news, and technical watchmaking.• I developed and managed the production of a number of content rubrics, and I hosted flagship HODINKEE video franchises, such as "Talking Watches." I also assigned and edited freelance editorial stories.• I frequently traveled internationally to represent HODINKEE at major events, trade shows, and auctions.• I continued to serve as a key liaison between the editorial, commercial, and marketing departments, in all aspects of content creation.

Greater New York City Area

• I was the key liaison between the editorial, commercial, and marketing departments regarding content creation and departmental workflow. I hired/managed one full-time direct report and a team of freelance copywriters.• I wrote, built, edited, and published commerce-centric editorial stories, and developed new commerce-focused content rubrics.• I developed customized content packages for more than 30 new brands added to the HODINKEE Shop, including Apple, Blancpain, Bulgari, G-Shock, Leica, and Omega.• I managed the content production and posting schedule for HODINKEE's commerce-specific social media accounts, including Instagram, Facebook, and Twitter. I grew the HODINKEE Shop Instagram account by approximately 80,000 followers. Total sales from HODINKEE Shop social media channels increased by 95 percent under my direction. I implemented new social media management and analytics tools that were still utilized by HODINKEE at my departure.• I worked closely with the HODINKEE Shop’s vintage watch department as it scaled to meet demand. I introduced new content production processes and workflows to their team. I also collaborated with the merchandising team on product assortment and developed the HODINKEE Shop's first-ever site merchandising strategy.• I worked with HODINKEE’s special projects department to develop unique content packages for various limited edition watch releases. I pitched, wrote, and helped manage the production of the content that supported all limited edition watch launches from my start date until mid-2022, including collaborations with Blancpain, Grand Seiko, G-Shock, Hermès, Laurent Ferrier, Longines, Nomos Glashütte, Oris, Ressence, Swatch, TAG Heuer, and more.• I assisted in the copy creation and copy editing of marketing content in support of the launch of the HODINKEE Insurance and HODINKEE Pre-Owned platforms.• I developed a new company-wide email and newsletter strategy for communicating between editorial and shop content.

Greater New York City Area

• I created daily digital content for the WatchTime website, ranging between four to seven articles per week, including product news, hands-on reviews, in-depth feature reporting, lists, and event marketing. Monthly unique pageviews for the WatchTime website increased approx. 60 percent after I joined the editorial staff.• I pitched and wrote feature stories as well as front-of-book content for the print edition of WatchTime magazine (six issues per year, plus additional special issues). I served as first- edit for all stories appearing in the magazine, and I assigned stories to freelancers and contributors.• I managed all WatchTime social media accounts, such as Instagram, Facebook, and Twitter. The WatchTime Instagram grew from approx. 80,000 followers to 230,000 followers under my direction.• I frequently photographed products and events for use on WatchTime social media, digital, and print content.• I represented WatchTime at events across the United States and Europe, including SIHH and Baselworld.• I created event marketing plans for the annual WatchTime New York and WatchTime Los Angeles shows. I created content to promote the events across social media, digital, and print. I developed new media partnerships to help promote the events to a larger audience.• I helped host and lead watch manufacturing tours in Switzerland and Germany with groups of international collectors during the annual WatchTime Reader Trips.

Greater New York City Area

Greater New York City Area

• I managed day-to-day operations for the Watch Journal website.• I managed all social media accounts and newsletters.• I wrote feature stories for each print edition of Watch Journal, and I assigned stories tofreelancers and contributors, in addition to editing each stage of Watch Journal’s editorialproduction process.• I was actively involved in the re-launch of the publication in December 2016, helpingdetermine the new layout, features, rubrics, size, fonts, distribution, and digitalmarketing plan.• Additional responsibilities included writing and editing for sister publications, Surface magazine and Centre magazine, as well as styling photo shoots for Watch Journal.