As the Chief Marketing Officer at Astra Group and People First Developments, Logan Smith plays a pivotal role in steering initiatives that solidify the companies' leadership in the emerging niche of adaptive reuse in Canada. He oversees cross-functional teams, including public relations, communications, advertising, media departments, and IT, while leading brand strategy and advancing key market initiatives.With 15 years of marketing experience and having successfully shaped and executed marketing strategies for over 500 businesses across North America, Logan has demonstrated the impact that effective branding and communication has on organizational success. As he continues to drive growth and innovation, he remains committed to helping shape a vibrant future for urban development through strategic marketing and community-focused initiatives.