Private Equity• Successful private equity transaction executive team experience.• Spearheaded private equity initiatives with board-level involvement.• Developed data-driven business case models for strategic investments.• Modeling and presenting performance metrics to global board members.B2B/B2C Marketing, eCommerce, Retail• Executed digital lead generation strategies for large-scale demand generation.• Designed customer lifecycle and segmentation strategies for market penetration.• Drove eCommerce marketing, launching multi-million-dollar ventures.• Evaluated and selected eCommerce platform technologies for global applications.• Innovated eCommerce growth through product development and R&D efforts.• Developed retail buyer pitch decks, engaging directly with buyers.• Implemented selling strategies across online, retail, and wholesale channels.Product Development R&D• Built effective engineering and R&D teams for rapid product launches.• Led product development from concept to market launch.• Managed engineering, quality, and testing processes for regulatory compliance.• Oversaw fragrance manufacturing operations to enhance product quality.• Streamlined brand curation processes for enhanced identity and loyalty.Supply Chain Management• Formulated international supply chain strategies to minimize costs.• Directed supply chain operations, including budget planning and inventory management.• Developed risk mitigation strategies for supply chain resilience.Sales Leadership and Negotiation• Provided strategic sales leadership, managing KPIs and negotiating pricing.• Formulated gross margin strategies for enhanced competitiveness.• Implemented pricing strategies to maximize revenue and customer value.People and Team Development• Championed team development, providing senior leadership coaching.• Fostered a culture of growth and opportunity.• Managed global teams and policies for organizational alignment and compliance.

• Spearheaded the introduction and implementation of customer journey mapping, fostering alignment among executive leadership teams for a crucial overhaul of the new customer onboarding experience.• Conducted comprehensive analysis and visualization of the customer communications life cycle, identifying logic gaps, reducing technician dispatch fallout by 34%, and enhancing accuracy.• Pioneered the adoption of customer journey mapping as a company-wide practice, leading to the identification of $34M in revenue loss and cost increases attributed to subpar customer experiences.• Developed a robust data-driven customer segmentation model for over 2 million existing customers, enabling targeted marketing and improved customer communication. Achieved an 86% increase in direct mail response rates and optimized email click-through rates by 40%.• Increased outbound communication volume by 40% through meticulous analysis of call logic fallout.• Implemented automated equipment tracking communications, resulting in $100K annual cost savings.• Orchestrated the centralization of IT, marketing, and customer experience teams to develop a multi-year ecommerce roadmap aligned with customer expectations and insights.• Garnered extensive buy-in for new business processes through the meticulous creation of business case proposals encompassing customer, employee, and revenue considerations.• Led large cross-functional journey mapping/Kaizen sessions with over 20 participants, driving collaboration and process improvement.• Supported the executive team by providing clear project roadmaps, insights, and operational statistics, enabling the measurement of KPIs and continuous improvement recommendations.• Implemented the company's first SMS/text platform for customer communication.• Produced a compelling business justification for an overhaul of early life cycle customer communications, highlighting the potential impact on customer satisfaction and revenue growth.

• Led cross-functional teams across company operations, fostering collaboration through open communication.• Managed a $1M marketing and advertising budget, prioritizing zero profit erosion.• Utilized financial models, customer research, market analysis, and brand strategy to drive executive approval and implementation of strategic programs.• Oversaw a successful $1M+ company merger marketing program, resulting in an 86% positive merger customer experience and a 9% increase in shipments pre- and post-merger.• Presented a high-risk business case to the CEO for Amex Open, resulting in $16M revenue growth for FedEx and a 33% increase in OPEN charge volume for American Express.• Developed and introduced a shipment rating tool, generating $111M in online revenue and a 5.3% increase in shipments.• Orchestrated a merger messaging launch, achieving an 86% positive customer experience rate and a 9% increase in shipments.• Designed and executed SMB sweepstakes, driving $18M in revenue growth with a 28% increase in shipments.• Simplified business processes to facilitate innovation and customer-focused change.• Formulated business strategies supported by research and financial analysis.• Implemented multi-channel programs across North America to enhance market presence.• Crafted social media visual and voice platforms to optimize engagement with prospective customers.• Acted as the voice of the customer in FedEx communications initiatives.• Served as a Graphic Designer for 2 years, ensuring marketing aligned with brand standards.

• Provided consultative services to clients, developing tailored marketing campaigns to meet their business objectives.• Oversaw the conceptualization and artistic design of a bi-monthly tourism magazine, ensuring alignment with brand standards and target audience preferences.• Collaborated with writers and editors to edit magazine content, ensuring accuracy, consistency, and adherence to editorial guidelines.• Designed, implemented, and maintained client websites, utilizing industry best practices and cutting-edge technologies to enhance user experience and drive engagement.• Managed updates and maintenance of the company-hosted website, ensuring content accuracy, relevance, and optimal functionality.

• Crafted website architectures tailored to align with client growth objectives, ensuring scalability and efficiency in accommodating evolving business needs.• Formulated and executed promotional eCommerce campaigns, leveraging targeted strategies to drive online engagement, increase conversions, and enhance brand visibility.• Efficiently managed online content and imagery for multiple clients concurrently, maintaining consistency, relevance, and adherence to brand guidelines across various digital platforms.• Employed advanced optimization techniques to enhance client websites, focusing on improving user interface, navigation, and overall customer experience to drive user engagement and satisfaction.