Oversaw social content strategy since brand's inception and served as the lead short-form video producer for end-to-end digital content creation, building an organic community of 11M+ in under 4 years

Coordinator for the U.S. Social Team, specializing in vertical content (IG stories, IG Live, TikTok, and IGTV) and community management• Managed vertical content calendar for U.S.-owned social channels• Managed moderation across all social channels to amplify brand voice• Assisted with marketing events such as Benefit Brow Search, Beyond Benefit, and more• Launched TikTok strategy and profile, garnering over 110K followers and 1M likes• Created all IG story assets for marketing projects (new launches, campaigns, & more)• Designed the digital style guide for Benefit's vertical content• Launched a "Close Friends" initiative on Instagram Stories to secure a localized audience with a 70%+ engagement rate