I founded Metatest Lab in 2022 after growing successful SEO programs for B2B SaaS companies for the better part of 15 years. I help a select portfolio of clients learn how to scale SEO programs, troubleshoot unique SEO challenges, and build high-performing SEO teams.

Building an SEO performance forecast to assess Organic growth opportunity for Instawork.com.

Helping the 'Helpful' brand integrate high-performance SEO strategies in a growing portfolio of Organic-driven web campaigns.

Inbound Demand Gen Advisor with Bolster.ai building full-funnel programs for SEO, Paid Media, and Web Optimization.

Building a full-scale organic growth strategy that spans SEO and CRO for the world's leading enterprise strategy execution & OKR platform.

Developing Tipalti's Inbound Marketing channels with a fast-growing team of professionals in PPC, SEO, CRO, Web Analytics, & Web Referral. Each year/quarter that I've been helping the company develop these programs, we have met or exceeded OKRs and growth targets, with our most recent year over year growth coming in at 128% for the full mix of channels. This is a role that entails extensive partnerships and collaboration with brand, sales, leadership, and external agencies.

Building Tipalti's SEO & CRO programs.In 2020, our talented SEO team has:✓ Grown YoY revenue from non-branded organic search by $123%.✓ Grown Monthly MQLs from non-branded organic traffic by 386%.✓ Designed processes for testing and measuring SEO initiatives, which led to 234% YoY traffic increases from non-branded keywords.

Digital growth consulting services with KOALA's CEO/COO and team. Assisted in helping KOALA secure their Series A funding. Advised growth strategies that helped KOALA rank competitively and quickly for their highest-value keywords including "timeshare rentals" and even beating out the San Diego Zoo for "koala."

Owned and managed SEO, SEM, & CRO programs for Snap Finance. Grew B2B applications (sign-ups) by 106%, alongside a 64% increase in B2C applications. Key initiatives: ● Cross-departmental collaboration with UI/UX, Data Science, Product, & C-suite ● Trained & managed a team of 3 FTEs ● 106% growth from B2B leads acquisition (application fills) ● 64% growth from B2C leads acquisition (application fills) ● Owned & optimizing the company's Google Ads account ● Conducted CRO experimentation with VWO & GA insights ● Championed & helped launch the company's B2B website

DevPoint Labs is a full-stack developer bootcamp with University of Utah accreditation. Curriculum focused on Ruby on Rails and JavaScript with ES6/React.

Strategic SEO ownership for CenturyLinkQuote.com, GetCenturyLink.com, CenturyLink.com/Local, and VerizonSpecials.com.Key Wins: ● Grew sales on CenturyLink.com/local by 1,923% with 295% organic traffic growth. ● Grew GP of GetCenturyLink.com by 525% with organic traffic growth of 544%. ● Trained a Junior SEO Analyst. ● Responsible for building and managing Clearlink's SEO internship program from start to finish. (3 interns)

Strategic SEO ownership for Dish.com/Availability, USDish.com, and SatelliteInternet.com.Key Wins: ● Led the organic strategy of Dish.com/Availability from the ground up. Grew from zero sessions to over 2,500 sessions per week. Grew GP from zero to $11,700 per week. ● Grew SatelliteInternet.com’s GP by 604% alongside 189% organic traffic growth.

Owning & Strategizing SEO for SafeWise.com, YourLocalSecurity.com, and VivintSource.com.Key Wins: ● Grew SafeWise.com from 22,110 organic sessions/week to 69,464 organic sessions/week. ● Implemented and maintained SafeWise.com’s Safest Cities in the U.S. editorials.

• In charge of strategy, analysis, and tracking for digital marketing campaigns with small to medium-sized businesses on both a local and a national scale. • Responsible for creating and implementing digital marketing strategies through keyword research, website analysis, and market research.• Continued management of campaigns via Analytics and site management tools along with strategy adjustment and implementation. Tools include Google Analytics, Webmaster Tools, MajesticSEO, Moz Suite Tools, and more.

• Manage a book of business and meet regularly with small to medium size business owners to retain, promote, and upsell SEM services including SEO, PPC, Maps, and Social Media.• Tracking and analyzing SEO, PPC, and Social Media campaigns alongside a team of analysts to create better online marketing strategies for small and medium sized enterprises.

• Utilized white hat methods of writing, editing, and promoting guest articles for the purpose of link building and relationship building with established bloggers across the web.

Content Marketer• Multi-hat role managing content and SEO for the Treasury Vault's sales generation website while I oversaw a small department of support and fulfillment employees.Call Center & Fulfillment Manager• Managed a small team of three employees who assisted with call center support and order fulfillment.