‣ Strategically plans and executes digital media campaigns, leveraging data-driven insights to determine optimal platform selection, audience targeting, and budget allocation. Serves as the go-to expert for clients, providing guidance on digital best practices across channels.‣ Analyzes campaign performance, offering key insights and optimization recommendations. Creates, maintains, and refines analytics dashboards, and presents end-of-campaign results to clients with actionable insights on effectiveness and user experience.‣ Continuously identifies opportunities to streamline processes, improving efficiency in campaign management and execution.‣ Develops and manages partnerships with third-party vendors to enhance digital media strategies, ensuring innovative and effective media delivery.‣ Collaborates closely with Brand Management and Creative teams to ensure creative assets align with campaign strategies, offering strategic direction to maximize impact.

‣ Strategized, executed, monitored, and optimized paid media plans in Meta, Inc., Reddit, Nextdoor, and TikTok‣ Analyzed and provided key insights and optimization recommendations for paid digital marketing campaigns ‣ Presented end-of-campaign results and provides insights/recommendations relating to the effectiveness and user experience of paid digital marketing campaigns to clients‣ Experienced with data visualization & reporting tools with proficiency in the creation, maintenance, and optimization of analytics dashboards and reporting‣ Proficient in analyzing and interpreting data from The Trade Desk, Meta, Inc., Google, Snapchat, Reddit, TikTok, and Nextdoor

Ad 2 Louisville is an affiliate of the American Advertising Federation and AAF-Louisville with a focus on meeting the needs of Louisville’s young advertising, marketing, and communications professionals, and students who are 32 or younger.

‣ Conceptualized, coordinated, and executed digital + traditional media strategy‣ Produced social media content calendar and print advertisements‣ Aveda Brand Ambassador

‣ Developed and wrote content for quarterly newsletter‣ Managed Align Southern Indiana CRM and CMS‣ Produced content for Facebook and Twitter accounts