At 3M I consulted in cross-functional teams throughout the organization, providing strategic marketing recommendations and branding expertise for three of the five major business groups inside 3M.My projects consisted of conducting a market opportunity assessment for a new product in the Safety and Graphics Business Group; analyzing key competitors and assisting in the rebranding the Aqua-Pure® in the Industrial Business Group; and finally working in the Consumer Business Group to develop a 3-mo, 6-mo, and 12-mo strategic plan for Post-it®, Command™, and Scotch® to collaborate more effectively within the online office-supply retail channel.

As a product manager my daily work routine consists of identifying problems, brainstorming solutions, detailing those solutions in development tickets, working with developers to solve the problem, analyzing feedback on the finished product, and iterating according to that data.Prior to becoming a product manager I was a social media manager at DDM. I dealt (and still deal) with the Facebook, Twitter, YouTube, etc. accounts. I manage social updates, campaigns, contests, and analytics. Our social goals are to drive traffic and manage customer relations.I have also been the Marketing Manager of MormonTimes.com, overseeing all of the marketing efforts for the new site launch in May 2010. From traditional marketing to digital advertising, we drive traffic to the site.See my resume for numbers related to my accomplishments in these positions.

Led multiple cross-functional teams of 5 junior associates in performing due diligence, developing custom market research and improvement plans, and presenting recommendations to select portfolio executives.- Conducted competitive and market analyses for a $300M facilities management company, assisting client in creating an effective strategy for branding and pricing proprietary facility management software - Led a team of junior associates in creating a web optimization plan, resulting in a 2x increase in online traffic- Marketed client’s $20.1M economic impact to 20+ civic and municipal leaders, leading to favorable government changes- Created web optimization plan, resulting in executives redirecting over 15% of advertising budget to online ads

Managed online ad campaigns for clients in the hospitality industry; provided performance reports and recommendations for future growth.- Optimized Google AdWords campaigns, increasing number of visitors by 40.25% and time on site by 21.91%; and decreasing bounce rate by 8.8%, ultimately resulting in an online budget increase of 2x

- Responsible for market research of 34 junior associates & presenting team recommendations. - Utilized a unique grouping methodology from Harvard Business School to analyze market segmentation.

- Established a consistent pipeline of revenue through securing 138 new-­‐client contracts worth $2,000-­‐$3,000 each- Personal client acquisitions over a five month period generated more than $300,000 in revenue- Developed a strong ability to identify and close a sale in a cold-­‐call environment, contacting 50+ new prospects daily- Closed 60+ accounts in the first 12 weeks resulting in $100,000+ contract revenue for the firm over a 5 year period