Graduate Management Trainee - Sales
AB ONE Boston - Anheuser-Busch Sales & Distribution Co.Created and executed trade marketing strategies for Michelob ULTRA, leveraging its sponsorship of COPA America, The Olympics, and Team USA to increase volume, distribution, and rate of sale, while strengthening brand association with these high-profile sporting events. Developed an ROI tracking tool in Microsoft Excel to analyze the effectiveness of point-of-connection materials.Produced a Bud Light video advertisement highlighting its sponsorship of the New England Patriots and the NFL, displayed in 35 off-premise locations throughout the Greater Boston area.