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Logan is an end-to-end marketing and technology executive advisor. He leads the Global Digital and MarTech Strategy team at Slalom Consulting, helping clients solve their toughest challenges via transformational marketing and business strategies. Logan is a life-long learner and intellectually curious management consulting professional with a Master of Business Administration (MBA) from University of Notre Dame and a Bachelor of Science (BS) in Marketing from Indiana University's Kelley School of Business. Specialties:- Digital Strategy- Product Management- E-commerce Strategy- Customer Technology (MarTech/AdTech)- Advertising & Marketing Transformation- Customer Data Strategy / C360- Data Clean Rooms & Data Collaboration- Digital, Product & Web Analytics- Digital Marketing Strategy- MarketingOps / AdOps
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Managing DirectorSlalomDenver, Co, Us -
Senior DirectorSlalom Jun 2022 - PresentSeattle, Wa, UsI am Slalom's global lead for Digital & Customer Technology Strategy. Our team of 50+ practitioners works as a horizontal supporting Slalom's 45+ offices spanning North America, EMEA and APAC. We help our customers solve the toughest problems facing the broader marketing landscape by deploying effective strategies, solutions and technologies to transform their organizations to the ever evolving digital future. As part of this role, I've helped to develop and manage key MarTech/AdTech partnerships including Shopify, Amazon Ads, AWS, Google Ads, Adobe, Workfront, Optimizely, Amperity, Treasure Data, Tealium, Liveramp, Braze, Amplitude, ActionIQ and more.- Lead a team of 50+ consultants, delivering strategic marketing and advertising solutions to enterprise customers- Manage all business operations and financials to deliver $100M+ in sales, and $15M+ in direct revenue, while maintaining bottom-line expansion throughout post-pandemic industry challenges- Investing in strategic people leadership development, and organizational planning to unlock the future growth of the practice -
DirectorSlalom May 2021 - Jun 2022Seattle, Wa, UsIn this role, I scaled a net new practice at Slalom focused on digital marketing strategy. What started as a team of 10 practitioners focused on a handful of services turned into one of the fastest growing practices with cross-functional impact across Slalom's growing markets in NA, EMEA, and APAC. -Developed and executed growth strategies to 5x team headcount while maintaining bottom line margin- Coached and developed individuals to establish a core leadership team, becoming a leader of leaders- Identified gaps in market and created offerings to help our clients solve their own growth challenges, unlocking $50M+ in sales and $10M+ in direct revenue -
Senior PrincipalSlalom Jan 2020 - May 2021Seattle, Wa, UsI joined Slalom as an individual contributor, bringing a unique set of digital marketing and technology skills to help build an underdeveloped capability and practice area for a new, global organization. I focused on working with clients to help solve challenges in brand strategy, employee experience, marketing operations, marketing technology, customer data stratgies and more. As an individual, I also worked tirelessly to build new strategic partnerships with SaaS providers such as Workfront (Aquired by Adobe), Amperity, Treasure Data, and more. I took on leadership roles in each of my engagements and quickly executed business development strategies to build a book of business via trust based, customer relationships. - Developed and implemented an internal employee experience strategy inclusive of Brand Design and strategy. - Streamlined marketing operations for an enterprise clients reducing time to market by 50%- Created a complete customer data and loyalty strategy and execution plan for a major retailer of foods and lifestyle products -
Managing ConsultantCapgemini Invent Jan 2019 - Jan 2020Paris, FrIn this role I grew from an individual contributor to an engagement lead for large scale digital transformation initiatives, eventually leading a team of 30+ including onshore, offshore, and client delivery teams.- Developed a digital strategy for a leading regional retailer and grocer looking to stand up an ecommerce capability while embarking on an organizational digital transformation. Leveraged rapid prototyping to collect user feedback and redesign the web and mobile user experience while replatforming the sites to Adobe Experience Manager. Led a blended team of client and consulting professionals to integrate SAP Hybris, Azure, AEM, and third-party fulfillment providers for a seamless digital shopping experience. -
Senior ConsultantCapgemini Invent Jul 2017 - Dec 2018Paris, FrI joined Capgemini Invent's Consumer Products, Retail and Distribution team in an individual contributor capacity delivering transformational solutions to enterprise clients within the retail, CPG, QSR, and Travel & Hospitality space. - Designed and implemented a strategic, governed product innovation program for a leading, global QSR chain. The program leveraged internal and external innovation opportunities while governing the total spend through a stage-gated process with funding and steering committee approvals to decrease time-to-market and improve the digital and physical customer experience. -
Mba General Management Intern - Global PurchasesProcter & Gamble May 2016 - Aug 2016Cincinnati, Ohio, Us -
District Retail ManagerPolaris Industries Jan 2013 - Aug 2015Medina, Minnesota, Us -
Leadership Development ProgramPolaris Industries Jun 2011 - Jan 2013Medina, Minnesota, UsRotational Marketing leadership development program providing experience in the following roles:- Product Development - Snowmobile- Brand Marketing - Motorcycle- Business Development - Dealer Network -
Digital Marketing SpecialistPaysafe Group Jan 2010 - May 2010London, London, Gb
Logan Patterson Skills
Logan Patterson Education Details
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University Of Notre DameStrategy -
Indiana University - Kelley School Of BusinessMarketing
Frequently Asked Questions about Logan Patterson
What company does Logan Patterson work for?
Logan Patterson works for Slalom
What is Logan Patterson's role at the current company?
Logan Patterson's current role is Managing Director.
What is Logan Patterson's email address?
Logan Patterson's email address is lo****@****ail.com
What is Logan Patterson's direct phone number?
Logan Patterson's direct phone number is +195245*****
What schools did Logan Patterson attend?
Logan Patterson attended University Of Notre Dame, Indiana University - Kelley School Of Business.
What are some of Logan Patterson's interests?
Logan Patterson has interest in Coaching, Traveling, Education, Hiking, Camping, Running, Riding Motorcycles.
What skills is Logan Patterson known for?
Logan Patterson has skills like Leadership, Market Research, Sales, Marketing, Marketing Strategy, Management, Product Development, Microsoft Excel, Sales Management, Microsoft Office, Retail, Data Analysis.
Who are Logan Patterson's colleagues?
Logan Patterson's colleagues are Darren O., Stevie Borne, Tessa Parikh, Greer Zimmerman, Dan Young, Gina Fata, Jacqueline Klamer, Mba.
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