Logan Patterson Email & Phone Number

Denver, Co, Us

Seattle, Wa, Us

I am Slalom's global lead for Digital & Customer Technology Strategy. Our team of 50+ practitioners works as a horizontal supporting Slalom's 45+ offices spanning North America, EMEA and APAC. We help our customers solve the toughest problems facing the broader marketing landscape by deploying effective strategies, solutions and technologies to transform their organizations to the ever evolving digital future. As part of this role, I've helped to develop and manage key MarTech/AdTech partnerships including Shopify, Amazon Ads, AWS, Google Ads, Adobe, Workfront, Optimizely, Amperity, Treasure Data, Tealium, Liveramp, Braze, Amplitude, ActionIQ and more.- Lead a team of 50+ consultants, delivering strategic marketing and advertising solutions to enterprise customers- Manage all business operations and financials to deliver $100M+ in sales, and $15M+ in direct revenue, while maintaining bottom-line expansion throughout post-pandemic industry challenges- Investing in strategic people leadership development, and organizational planning to unlock the future growth of the practice

Seattle, Wa, Us

In this role, I scaled a net new practice at Slalom focused on digital marketing strategy. What started as a team of 10 practitioners focused on a handful of services turned into one of the fastest growing practices with cross-functional impact across Slalom's growing markets in NA, EMEA, and APAC. -Developed and executed growth strategies to 5x team headcount while maintaining bottom line margin- Coached and developed individuals to establish a core leadership team, becoming a leader of leaders- Identified gaps in market and created offerings to help our clients solve their own growth challenges, unlocking $50M+ in sales and $10M+ in direct revenue

Seattle, Wa, Us

I joined Slalom as an individual contributor, bringing a unique set of digital marketing and technology skills to help build an underdeveloped capability and practice area for a new, global organization. I focused on working with clients to help solve challenges in brand strategy, employee experience, marketing operations, marketing technology, customer data stratgies and more. As an individual, I also worked tirelessly to build new strategic partnerships with SaaS providers such as Workfront (Aquired by Adobe), Amperity, Treasure Data, and more. I took on leadership roles in each of my engagements and quickly executed business development strategies to build a book of business via trust based, customer relationships. - Developed and implemented an internal employee experience strategy inclusive of Brand Design and strategy. - Streamlined marketing operations for an enterprise clients reducing time to market by 50%- Created a complete customer data and loyalty strategy and execution plan for a major retailer of foods and lifestyle products

Paris, Fr

In this role I grew from an individual contributor to an engagement lead for large scale digital transformation initiatives, eventually leading a team of 30+ including onshore, offshore, and client delivery teams.- Developed a digital strategy for a leading regional retailer and grocer looking to stand up an ecommerce capability while embarking on an organizational digital transformation. Leveraged rapid prototyping to collect user feedback and redesign the web and mobile user experience while replatforming the sites to Adobe Experience Manager. Led a blended team of client and consulting professionals to integrate SAP Hybris, Azure, AEM, and third-party fulfillment providers for a seamless digital shopping experience.

Paris, Fr

I joined Capgemini Invent's Consumer Products, Retail and Distribution team in an individual contributor capacity delivering transformational solutions to enterprise clients within the retail, CPG, QSR, and Travel & Hospitality space. - Designed and implemented a strategic, governed product innovation program for a leading, global QSR chain. The program leveraged internal and external innovation opportunities while governing the total spend through a stage-gated process with funding and steering committee approvals to decrease time-to-market and improve the digital and physical customer experience.

Cincinnati, Ohio, Us

Medina, Minnesota, Us

Medina, Minnesota, Us

Rotational Marketing leadership development program providing experience in the following roles:- Product Development - Snowmobile- Brand Marketing - Motorcycle- Business Development - Dealer Network

London, London, Gb

Master Of Business Administration (Mba), Business Analytics, Finance, Strategy

Bs, Marketing