Logan Fleck Email & Phone Number

Cambridge, Cambridgeshire, Gb

Cambridge, Massachusetts, Us

MerlinOne, a leading provider of AI-centric Digital Asset Management (DAM) software, empowering creative teams to effectively organize and manage their digital and creative content.• Responsible for the development, maintenance and execution of the annual marketing plan • Implemented an inbound lead acquisition strategy that generated 64% increase in lead conversion in the first year• Conduct annual content audit and oversee content calendar• Manage vendor and agency relationships• Produce thought leadership content in dynamic formats including e-books, website content, white papers, video, webinars, blogs, email campaigns and more• Identify and develop buyer personas to ensure all messaging and content appeal to various target audiences• Launched new corporate brand and website that generated 133% increase in unique traffic• Facilitate integrated marketing across all marketing channels, assets, and within the organization to ensure a cohesive and consistent brand experience• Recruit, hire and manage marketing staff• Manage the flow of content marketing projects from conception through promotion• Track and measure all marketing performance• Curate and manage lead generation programs and processes including social media, email marketing, PPC, SEO/SEM, content marketing, webinars, video, etc.

Boston, Massachusetts, Us

Our Internet of Things events show how to leverage IoT to create business opportunities and competitive advantage.Everything we do is vertical specific. Why don’t we bother with cross-industry IoT events?Because this limits how in-depth and relevant we can be to the end user and that’s simply not the Vinelake way.

Burlington, Ma, Us

Responsible for evaluating opportunities in the marketplace, and developing and implementing marketing strategies for growth across departments. Manage marketing team in the development and implementation of marketing strategies and tactical plans for 60+ events a year.

Burlington, Ma, Us

- Leading strategist for the 2013 CBI social media and inbound marketing initiative- Specify CBI’s corporate direction for digital/social vision, goals, initiatives and opportunities for each vertical and company as a whole- Work with Sponsorship team to create social monetization strategy, guidelines and content plan for sponsors - Establish content partnerships- Consult on website design, branding and the positioning of digital products on site- Conduct competitive analysis and heuristic evaluations- Review effectiveness of current digital technologies and tools; conceptualize resolutions to digital barriers- Facilitate ethnographic and buyer persona research; follow shift in consumer behavior/psychographics particularly in re to digital engagement- Conduct funnel analysis- Head project manager for all mobile app and Infographic development and oversee distribution strategy- Lead branding strategist (Conceptualize logos, branding, packaging, etc)- Train organization on marketing, branding, seo, social media, and digital content positioning best practices- Optimize site for SEO

- Managed new website design, online advocacy, writing editorial, and promotions - Spearheaded lead gen efforts - Evaluated campaigns and translate anecdotal information into suggestions for revision - Developed content marketing distribution strategy - Implemented analytics and PPC campaigns to measure ROI - Producer and copywriter for video content, podcasts, blog posts, website pages - Managed advertising, public relations, and all creative content - Developed project scope documents (including sitemaps, budgets, project spreadsheets, and status reports) - Implement and plan outreach and branding initiatives, including logos, media kits, pitch collateral and branding strategy documents

- Assisted in the resurrection of popular music website- Launched company's first Tumblr blog focusing on daily features, artist spotlight & original articles- Coordinated and assisted in the management of editorial content- Developed marketing campaigns and comprehensive strategies for promotional activities- Wrote feature articles including artist spotlights, music scene profiles, album & concert reviews- Aided in the administration of new music content

- Conducted expansive qualitative market research through SPSS - Conducted online focus group via Facebook, Twitter & other new media platforms- Analyzed market and developed business requirements for Chicago-based fashion house- Created business and marketing audit for the 2010-2012 fiscal years- Identified opportunities and strategies for company growth

Highland Park, Il, Us

Communications agency specializing in strategic events, communication campaigns and virtual meetings.

Master Of Arts Management (M.A.M), Master'S Graduate- Media Management & Marketing

B.A., Media Studies

Semester At Sea Program

Education record

Education record