Marketing Director
Houston, Texas Area
-Managed the acquisition of 3,000+ Personal Injury Cases at a projected valuation of $250 Million+ in settlements.-Managed $13 Million+ Ad Spend-Tripled year over year performance of single incident serious personal injury case acquisition.-Directed a team of 3 marketing specialists and 10+ marketing contractors. -Managed relationships and communication with 5 external advertising agencies.-Developed and implemented advertising strategies including Google PPC, SEO, SEM, Facebook, Instagram, Direct Mail, English Radio, Spanish Radio, press releases, and billboards. -Directed the name change rebranding of the law firm.-Created and managed the domain whlaw.com via Wordpress. -Defined vital Marketing KPI’s for the organization and streamlined reporting providing executive clarity.-Identified optimal and suboptimal ad agency partners and advertising channels with data insights, affording the organization the opportunity to cut losing campaigns and reward winning campaigns with real time actionable data. -Improved the firm Google My Business reviews from initial 13 reviews at 3.2 stars all the way to 245 reviews at 4.9 stars.