Logan Johnson Email & Phone Number

Frisco, Tx, Us

Columbia, Md, Us

*Built a media billing reconciliation process from the ground up while the business was actively scaling. Oversaw reconciliation from <$10K monthly to >$10M monthly. Ensured the team consistently hit SLAs for billing reconciliation at 100% uptime. *Set up insertion order schedule & associate procedures to ensure all client campaigns are tracked for billing *Built out manual process of marrying schedule data with ad platform delivery reports i.e. Google Dv360, Facebook Ads, Pinterest Ads, etc. *Reworked these standard procedures multiple times to provide custom reports & billing templates for larger CPGs. *Worked directly with Analytics teams to productize our manual reconciliation process into dashboards for stakeholders within the business. *Trained and managed a team of associates & associate managers *Acted as a career advocate for up to seven associates & one associate manager at a time. Provided a training regiment. Upskilled and developed multiple associates into larger roles within the company. *Participated in staffing processes for the expansion of the team. I.e. assisting recruiters, reviewing resumés, conducting interviews, etc. *Handled administrative processes for employees*First line of communication for client finance/accounting teams. *Worked to resolve discrepancies; both with internal stakeholders (Account Managers/Directors) and external CPGs. *Regularly provided custom reports along with interpretation/context.

Westlake Village, California, Us

*Built media analytics back-end from scratch. Utilized Python to retrieve and scrub campaign statistics data from 3rd party ad provider APIs and store it in a PostgreSQL database. Built front-end applications over this database for the business team, displaying KPIs such as spend, impressions, CTR, etc. Effectively automated what was a linearly growing manual process with new clients joining regularly. Developed, trained, and implemented new analytical processes.*Trained an international media trafficking team to take responsibility for all day-to-day advertising client onboarding & refresh activities. This includes detailed training on 3rd party software solutions, reworking internal operating processes, and creating/sharing/improving all related documentation. Established a daily schedule and managed four direct reports from this team. Platforms trained on include: Xandr (AppNexus), Verizon (Oath), Facebook Ads, LinkedIn Campaign Manager, Twitter Ads, Google Tag Manager, LiveRamp, etc.*Acted as final layer of Quality Assurance from Advertising Operations, and more specifically media trafficking. Designed, implemented, and executed proper pre-launch quality controls. Executed any required adjustments prior to launch. Commonly debugged issues with HTML/Javascript creatives, Ad Server implementation, Google Tag Manager misconfigurations, Data segment non-delivery, etc.*Managed relationships with inventory and other 3rd party service providers as needed. Led optimization and yield-focused meetings.SRAX (Nasdaq: SRAX) is a digital marketing and data management technology company providing marketers, content owners, and consumers tools to unlock the value of data.

Redwood City, California, Us

*Led AdTech product & business strategy. *Built an Advertisers platform from the ground up. Introduced the company to the concept of programmatic media buying. Researched and sourced requisite infrastructure partners. Trained an overseas development team on the intricacies of programmatic media buying, and oversaw the development of the related platform.*Trafficked direct advertiser campaigns through internal tools. Delivered requisite reporting to internal and external stakeholders.*Provided the company with a successful multiple-model sales approach based on Industry trends, producing the first major publishing partnerships worth 7+ figure revenue turnaround.*Pitched and closed multiple C-Level contacts at Tier 1 US Publishers. Also pitched and closed international publishing clients in Africa & Eastern Europe.*Built a small Operations team. Recruited, trained, and managed day-to-day operations of team members across ad operations, sales, and account management. *Final layer of Quality Assurance for all partner-facing elements.

Redwood City, California, Us

*Lead Publisher Development taking point on sales (including sales channels) and integration troubleshooting. *Implemented self-registration sales process, providing an organic lift.

Redwood City, California, Us

*Reworked publisher monetisation solution from the ground up. Implemented RTB across a range of 20+ programmatic partners I brought to the company. Worked with a development team to integrate unified revenue reporting within company tools. *Worked with 3rd party ad networks for publisher demand. Coordinated the request, reception, and integration of all 3rd party Bidder Parameters to 1World system.*Established advertising quality processes, including blacklisting and efficient blocking.*Trafficked campaigns from direct advertisers via DSPs, ad servers, and direct buys with 3rd party publishers. Delivered requisite reporting to internal and external stakeholders.

*Worked with 3rd party ad networks for publisher demand. Coordinated the request, reception, and integration of all 3rd party Bidder Parameters to SNT Media system.*Stood up demand for ~2500 publishers, generating ~$60 Million in annual advertising revenues.*Created partnerships with new ad providers*Reworked demand generation & trafficking processes. Sped deployment across new domains.*Managed a small team (up to 4) of integration techs. Set daily priorities & established team reporting requirements. Acted as the final layer of quality assurance for all work from this team. Also assisted onboarding a small ad quality team.

*Worked with 3rd party ad networks for publisher demand. Coordinated the request, reception, and integration of all 3rd party Javascript Ad Tags to SNT Media system.*Stood up demand for ~300 publishers, generating ~$25 Million in annual advertising revenues.*Managed a small team of integration techs. Set daily priorities & established team reporting requirements. Acted as the final layer of quality assurance for all work from this team.

*Worked with 3rd party ad networks for publisher demand. Coordinated the request, reception, and integration of all 3rd party Javascript Ad Tags to SNT Media system.