As Brand Director, I’m responsible for conceptualizing and directing creative campaigns for Blue Owl’s products and network of brands. Campaigns include collaborations and exclusive releases for Blue Owl as well as an average of over 50 new product launches per week. Responsible for developing long-term business strategy for Blue Owl.Throughout my time as brand and marketing lead, Blue Owl has been featured in GQ, Monocle Magazine, and HYPEBEAST, and has been named one of the “15 best denim stores on earth” by Highsnobiety.• Content director across all media channels • Developed cohesive brand image and voice for Blue Owl• Responsible for planning and coordinating weekly product launches and promotions• Lead copywriter for all promotional material (product copy, email marketing, paid social, etc)• Partner with photo and marketing teams to ensure all imagery, copy, and messaging elevates the product and brand• Hire, train, and manage a dedicated team of creatives