Logan Mallory Email and Phone Number
Logan Mallory work email
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Logan Mallory phone numbers
This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition. Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.Sure - all of that's probably pretty compelling. It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? Why Logan Mallory?In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory
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Vice President Of Revenue And MarketingPlootoAtlanta, Ga, Us -
Vice President MarketingPlooto Sep 2024 - PresentToronto, Ontario, Ca
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Vice President MarketingMotivosity Sep 2020 - Sep 2024Lehi, Utah, UsPlease excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. We, as a team, keep winning and it feels really good. -
Adjunct Professor (Marketing Strategy) - Marriott School Of BusinessBrigham Young University Jan 2018 - Apr 2022Provo, Ut, UsAdjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear thelessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class." -
Director Of Digital MarketingLogmein Jun 2017 - Sep 2020Boston, Massachusetts, UsDirected marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office. -
Director Of Digital Marketing (Jive Communications Acquired By Logmein)Logmein Jun 2017 - Apr 2018Boston, Massachusetts, UsIn April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.
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Senior Manager, Web StrategyWorkfront Jul 2015 - Jun 2017Lehi, Utah, UsManaged B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team. Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc. -
Digital Marketing ManagerDeseret Book Sep 2011 - Jul 2015Salt Lake City, Ut, UsManaged and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales. Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc. -
Marketing ConsultantIndependent May 2011 - May 2014Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.
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Marketing CoordinatorTeam Financial Services Sep 2010 - Sep 2011Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members. Provided recommendations regarding execution of new sales methods. Assisted in the creation of website and advertising content.
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Territory RepresentativeTexas Wasatch Group Jun 2008 - Sep 2010Irving, Tx, UsSuccessfully opened a B2B territory, marketing company services to strategic partners. Exceeded territory sales goals by as much as 18%. These relationships were built through consistent contact, fast customer service and extroverted personality. Developed and presented corporate training material to over 30 new employees. Mentored new employees during their initial sales floor training. Provided 6 weeks of one on one coaching to two new employees. Recruited from three universities and interviewed applicants for first and final round interviews. Made hiring recommendations directly to CEO, COO and VP. -
Advertising Sales ManagerLds Living Magazine Apr 2005 - Apr 2008Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients. Made sales by developing strong relationships and maintaining exceptional communication with advertisers. Sold one of the largest single contracts in company history, totaling more than $100,000. Logan Mallory managed advertising layout for email newsletter reaching more than 500,000 subscribers. Coordinated with editing department to publish daily online newsletter and bi-monthly magazine. Gained a strong overall sense for the organization while being mentored directly by company owners. Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.
Logan Mallory Skills
Logan Mallory Education Details
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Brigham Young UniversityGeneral -
Brigham Young UniversityCommunications: Advertising
Frequently Asked Questions about Logan Mallory
What company does Logan Mallory work for?
Logan Mallory works for Plooto
What is Logan Mallory's role at the current company?
Logan Mallory's current role is Vice President of Revenue and Marketing.
What is Logan Mallory's email address?
Logan Mallory's email address is lm****@****ail.com
What is Logan Mallory's direct phone number?
Logan Mallory's direct phone number is +121483*****
What schools did Logan Mallory attend?
Logan Mallory attended Brigham Young University, Brigham Young University.
What are some of Logan Mallory's interests?
Logan Mallory has interest in Education.
What skills is Logan Mallory known for?
Logan Mallory has skills like Email Marketing, Digital Marketing, Marketing, Web Analytics, Online Marketing, Social Media Marketing, Social Media, Management, Leadership, Lead Generation, Google Analytics, Seo.
Who are Logan Mallory's colleagues?
Logan Mallory's colleagues are Hassaan Qureshi, Chris Mukuta, Austin Fischbacher, Dorcas Buruka, Caroline Cape, Aishwarya Venkatadri, Julio I..
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