Logan Mallory Email & Phone Number

Atlanta, Ga, Us

Toronto, Ontario, Ca

Lehi, Utah, Us

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. We, as a team, keep winning and it feels really good.

Provo, Ut, Us

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear thelessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Boston, Massachusetts, Us

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Boston, Massachusetts, Us

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Lehi, Utah, Us

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team. Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Salt Lake City, Ut, Us

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales. Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members. Provided recommendations regarding execution of new sales methods. Assisted in the creation of website and advertising content.

Irving, Tx, Us

Successfully opened a B2B territory, marketing company services to strategic partners. Exceeded territory sales goals by as much as 18%. These relationships were built through consistent contact, fast customer service and extroverted personality. Developed and presented corporate training material to over 30 new employees. Mentored new employees during their initial sales floor training. Provided 6 weeks of one on one coaching to two new employees. Recruited from three universities and interviewed applicants for first and final round interviews. Made hiring recommendations directly to CEO, COO and VP.

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients. Made sales by developing strong relationships and maintaining exceptional communication with advertisers. Sold one of the largest single contracts in company history, totaling more than $100,000. Logan Mallory managed advertising layout for email newsletter reaching more than 500,000 subscribers. Coordinated with editing department to publish daily online newsletter and bi-monthly magazine. Gained a strong overall sense for the organization while being mentored directly by company owners. Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Ba, Communications: Advertising