Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world's leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance model pricing.I successfully apply paid social strategy to U.S. and International markets and manage within social channels (i.e. FB, IG, TikTok, Snapchat, Pinterest, etc.), facilitate cross-team creative brainstorms, processes and strategy.Manage annual budgets of $30M+Oversee organic and paid media strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging).Plan, execute, evaluate and refine social media advertising campaigns.Work with creative team to design ad creative.Identify new opportunities and strategically review new channels or 3rd party vendors for continued diversification.Keep up with trending social media updates. Support ongoing creative and landing page experimentation and testing.Report on ad performance.Manage social media content curator and moderator intern. Help develop team members, mentor and educate on the latest social advancements.Strategize organic social posts in order to increase brand recall for advertising and drive organic revenue.Create own ads using Canva.com, Canva expert.Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media properties.Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives.

As a Senior Media Buyer, I successfully applied paid social strategy to U.S. and International accounts and managed within social channels (i.e. FB, IG, TikTok, Snapchat, Pinterest, etc.) Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging).Plan, execute, evaluate and refine social media advertising campaigns.Work with creative team to design ad creative that is eye-catching, emotion-evoking and tailored to the target audience for each of our own and operated websites.Identify new opportunities and strategically review new channels or 3rd party vendors for continued diversification.Keep up with trending social media updates. Support ongoing creative and landing page experimentation and testing.Contribute to overall company goals by meeting departmental OKR's.Choose the best stock images and/or videos that will be used for advertising purposes.Report on ad performance for each brand/campaign and utilize results to determine the most important insights to make educated decisions.Manage social media content curator and moderator intern. Help develop team members, mentor and educate on the latest social advancements.Strategize organic social posts in order to increase brand recall for advertising and drive organic revenue.Create own ads using Canva.com - Canva expert right here! Absolutely love it.Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media properties.Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives.

Monitor revenue, costs, pacing and budgeting across a portfolio of active campaigns and create new onesProduce creative Social Ads and use A/B testing methodologies to optimize headlines, teasers, images, bids and target audiencesWork with our visual editor to come up with custom images to enhance Facebook adsCoordinate with our paid social media analyst to create ads that target specific audiences and geographic regionsMaintain quality control to ensure all content is on-brand, error-free and consistent in styleHelp shape our social audience strategy and develop custom audiences to meet company goalReport on performance indicators and synthesize results into insights, communicating them upstream to management.Work closely with Senior Media Buyers and diversify expertise in channels outside of Facebook.Have general knowledge of all Social Ad Platforms TPH uses (Pinterest, Facebook, Snapchat) - *uploading, difference in KPIs, difference in “what works”/trends.Research and open new social channels to begin testing.An expert in Kenshoo reporting & optimization rules as well as it’s predictive capabilities and how that translates to our client accounts/projectionsManage a portfolio of monthly ad spendMaintain profit margins

Monitor revenue, costs, pacing and budgeting of active campaignsProduce creative Facebook, Snapchat, Instagram and Pinterest Ads and use A/B testing methodologies to optimize headlines, teasers, images, bids, and target audiencesWork with our visual editor to come up with custom images to enhance ads on all social platformsCoordinate with our social media analyst to create ads that target specific audiences and geographic regionsMaintain quality control to ensure all content is on-brand, error free and consistent in styleStay on top of trends and changes to social platforms' algorithms so we can stay one step ahead of competitorsHelp shape our Facebook, Snapchat, Instagram, Twitter and Pinterest audience strategy and develop custom audiences to meet company goalsResearch on new social advertising platforms we can begin to implementAdjusting internal processes to streamline as needed

Social media planning and marketing for various clientsDaily communication with all clientsManage small team of account managersWrite unique content for clients in a range of different marketsEngage with each clients audience on Twitter, Facebook, Instagram, and Pinterest. Brainstorm new marketing initiatives and implement plans to market effectively on all social media outletsCreate graphics in order to represent each brand effectively online (social media platforms and websites)Marketing collateral creation as neededWebsite updates as neededBasic web designEmail newsletter creationBlog creation on variety of subjectsBrainstorm, research, and create Facebook, Instagram, Twitter & Pinterest ads. Report and analyze data gained from these ads to continuing growing clients presence online and increase leads from social media. Social Media overview reports and ad reports. Manage A/B Ad testing campaign on Facebook, Twitter, Pinterest and InstagramCanva.com expert

Perform as different mascots for large brand names (Bob Evans, Columbus Clippers, Cosi Science Museum in Columbus).

MOSSA Certified to instruct Group Power; a results driven strength training workout utilizing an adjustable barbell, weight plates, and body weight. Group Power combines traditional strength exercises with the hottest functional training moves to make you fitter and stronger. High-rep training, athletic movements, and a periodized training approach are key components of this results-driven workout.

-The face of various Cox brands, ranging from K99.1 FM (new country music ) to The Eagle 95.3 & 101.1 FM (80s rock & nostalgia) to WHIO Radio & Television and Dayton.com-Interact with fans and visitors, give away prizes, take photographs and occasionally video. -Promote various contests or aspects of the station, and generally reach out to each brand’s audience in a positive, memorable way.-Create promotional graphics when needed. -Prepare for events put on by all brands (concerts, conventions, fairs, etc.)

Execute customer objectives by the proposed deadlineTrack all projectsResearch and manage client budgetsCreate presentations for client meetingsManage, facilitate and support all client-related mattersWork closely with account manager on all projects

● Preparation and execution of station events, concerts, movie premieres, street festivals and sales promotions● Create PSA’s, commercial spot writing, social media posts, and general website updates● Market and promote radio station at various events● Assist with station newsletter, public relations● Establish and maintain an effective, professional rapport with the consumers and fellow employees ● Evaluate self and consumer progress, using formative and summative assessments, and making adjustments in promoting activities as needed

Had the amazing opportunity to be friends with 10 different Disney characters: Mickey, Minnie, Donald, Mike Wazowski, Stitch, Max, Piglet, Winnie The Pooh, Duffy The Bear, & Meeko.

I assisted customers with any needs. I kept the sales floor clean and appealing for consumers. I answered phone calls and assisted the fitting rooms.